Home / Industry / Business Services / Rochester Midland acquires company based in Georgia

Rochester Midland acquires company based in Georgia

Rochester Midland Corp. has acquired WellBeing Hygiene Inc. in an asset purchase.

Brad Calkins, Rochester Midland co-CEO, expects its baseline 2017 sales, excluding WellBeing, to be nearly $79 million. The WellBeing deal should boost annual revenues by some 5 percent. 

The Georgia-based WellBeing provides restroom hygiene technologies and related services and products. The company also assists organizations in safeguarding their facilities by decreasing the risk of infection through a clean, healthy, touch-free environment that encourages hygiene initiatives and wellness.

The deal was effective March 3, and financial terms were not disclosed. 

Under the agreement, WellBeing will transfer its customers, employees, intellectual property and other assets relating to the business to Rochester Midland. WellBeing has 36 employees in the Southeast, most of whom are in Georgia.

Ogden-based Rochester Midland is a 128-year-old, family-owned business operating in the restroom hygiene, food and beverage hygiene, water treatment, commercial cleaning and housekeeping and disaster restoration markets.  

Calkins said the deal forms a stronger, customer-focused organization. 

“We’ll be able to cover a broader geography while introducing the WellBeing service model to our existing customers, and offer (Rochester Midland’s) broad array of products and services to the established WellBeing clients,” Calkins said. 

The deal would not have a significant impact on local operations, he said this week. 

Rochester Midland ranked 43rd on the most recent Rochester Business Journal list of private companies with some 136 local workers and 440 employees companywide. 

The business logged sales of $88 million in 2016, which includes $20 million in revenue from two business lines the company divested in 2016. 

Last summer, Rochester Midland agreed to sell its feminine care, toilet seat cover and food service paper business to Impact Products LLC in Ohio.

Rochester Midland said at the time the move would allow the company to focus on its core specialty chemical businesses, including commercial and industrial water treatment, food and beverage plant hygiene, commercial cleaning and housekeeping products, restroom hygiene and disaster restoration.

Doug Manning, WellBeing’s founder, said Rochester Midland was a good fit for his business, noting the family-owned company has stayed in business through all types of economic conditions and challenges.

Calkins runs Rochester Midland with his sister, Katherine Lindahl. The siblings are the children of Harlan Calkins, who was CEO of the company from 1982 to 2012. He was inducted into the Rochester Business Hall of Fame in 2010.

The company was started by the siblings’ great-grandfather, Daniel Calkins, and a partner, Clarence Crowell, in 1888.

3/10/2017 (c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email rbj@rbj.net.



Check Also


PPP loans saved over 107,000 jobs in Rochester area (access required)

Nearly 2,300 businesses and organizations in the Rochester metropolitan area have received Paycheck Protection Program loans for $150,000 or more, ...


Luminate startups to make pitches before global audience this year (access required)

A Rochester-based accelerator program focused on helping entrepreneurs bring their optics, photonics and imaging-enabled technologies to market has partnered with ...