Eastman Kodak Co. has selected France-based consumer electronics firm Archos S.A. as a brand licensee in the European tablet market.
The agreement with Archos is the latest extension of Kodak’s brand licensing program and follows on the heels of the successful European launch of the Kodak EKTRA Smartphone, Kodak said.
“We are very proud to become one of Kodak’s licensees to jointly develop their brand into the tablet world. We truly look forward to putting these devices into people’s hands,” Archos CEO Loic Poirier said.
The Kodak tablet products will combine chic design with the latest technologies, Kodak said. Apps preloaded on the tablets will provide photo and video enthusiasts with creative options and an 8MP back camera for catching and enjoying memories from daily life will be included. 3G connectivity will enable consumers to share their favorite photos and videos in real time with family and friends.
The Kodak tablets will be available in stores across Europe before summer, the company said.
“We are excited to be adding Archos to our portfolio of brand licensees,” said Brian Cruz, vice president and general manager of Kodak’s Consumer Products Group. “Archos has a strong track record in the computer tablet sector. The French brand was the first to introduce a Google Android tablet in 2009 and is recognized as a key player in the European tablet market with broad retail presence.”
Kodak and Bullitt Group Ltd., which has its headquarters in England, in October introduced the Kodak Ektra Smartphone for launch in Europe.
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