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Ektachrome film to be brought back

Eastman Kodak Co. and Kodak Alaris Holdings Ltd. are bringing back the iconic Ektachrome film.

Kodak Alaris announced Thursday at CES 2017 it would be reintroducing the iconic Kodak Professional Ektachrome Color Reversal Film for professional and enthusiast photography.

Also at CES, Kodak announced the reintroduction of Kodak Ektachrome Super 8 Film to support the adoption of its recently introduced Kodak Super 8 movie camera. Kodak will produce Kodak Professional Ektachrome Color Reversal Film for distribution by Kodak Alaris. It is to support 135-36x camera formats.
 
The new Ektachrome film is slated to be available in the fourth quarter. Kodak said over the next 12 months it will work to reformulate and manufacture the film. Kodak will produce Ektachrome in Rochester, and will distribute the Super 8 version of Ektachrome Film directly.

Kodak Professional Ektachrome has a distinctive look that was the choice for generations of photographers before being discontinued in 2012, Kodak Alaris officials said. Resurgence in the popularity of analog photography has created demand for new and old film products. Sales of professional photographic films have been steadily rising over the last few years among both professionals and enthusiasts.
 
“Film is our heritage and we remain committed to meeting the evolving needs of today’s film shooters,” said Dennis Olbrich, president of Kodak Alaris Imaging Paper, Photo Chemicals and Film. “We’ve been listening to the needs and desires of photographers over the past several years and wanted to bring back a color reversal film. In assessing the opportunity, Ektachrome was the clear choice.”

It is a color positive film, also known as reversal, slide or transparency film. All of the other Kodak Professional Films available today are color negative films, Kodak Alaris said.

“It is such a privilege to reintroduce Kodak Ektachrome Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision and we are proud to help bring back this classic.”

Late last month, Kodak Alaris said Marc Jourlait was named CEO, effective Jan.1. Jourlait is based in Rochester. Interim CEO Jeffrey Goodman returns to his role as chief operating officer to support Jourlait during the next few months. ‘

Ralf Gerbershagen, who had led the company since 2014 and overseen the initial program of transformation and business development, stepped down in May.

Kodak Alaris was created Sept. 3, 2013, the day the U.K. Kodak Pension Plan acquired Kodak’s document imaging and personalized imaging business.

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail rbj@rbj.net.

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