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Kodak assets, Alibaba investment behind new e-commerce firm

Eastman Kodak Co. announced Thursday that a new e-commerce company, eApeiron Partners LLC, has launched, created chiefly from some Kodak assets along with an investment from China-based Alibaba Group Holding Ltd.

The Miami-based eApeiron will locate its research, engineering and manufacturing operations within Eastman Business Park, Kodak said.

The new firm’s leadership team includes Charles Fernandez, founder, chairman and CEO, and Kodak CEO Jeffrey Clarke, who serves as vice chairman. Michael Evans, president of Alibaba Group, and Matthew Bassiur, vice president of Alibaba Group, join them on the board of directors. The amount of Alibaba Group’s investment was not disclosed.

Kodak and eApeiron have agreed to a long-term research partnership with Kodak’s research labs, the companies said. The Kodak assets that went into eApeiron primarily were in imaging technologies and material science.

“We’re excited to introduce eApeiron to the world. Utilizing Kodak’s invaluable assets, talent and over 100 years of leadership in materials science and imaging technology expertise, eApeiron will be a game-changer for the e-commerce industry,” Fernandez said. “No validation is stronger than the partnership of leaders in the imaging technologies and e-commerce space. We look forward to leading the growth of science and technology in the rapidly accelerating field of e-commerce.”

The Miami company’s technologies tailored for retail and e-commerce include a tagging system offering a unique signature profile for identifying and tracking products throughout the supply chain, officials said.

Its products include the Kodak Traceless System, a family of products than can be used as one phase of a comprehensive end-to-end brand protection system.

“We are thrilled about the creation of eApeiron, a company that is built upon the success of Kodak’s world-class imaging technology,” Clarke said. “eApeiron will bring innovative and compelling solutions that sit on the cutting edge of technology, and will break through some of the toughest and most complex challenges faced by e-commerce companies today worldwide.”

(c) 2016 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail rbj@rbj.net.

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