Eastman Kodak Co. on Monday declared the drupa 2016 exhibition in Germany a resounding success, having reached its sales target on day seven and 181 percent of target on the final day of the event.
Tens of thousands of visitors, prospects and customers from around the world visited the Kodak Quarter over the course of 11 days of the event. Kodak’s exhibit included more than 20 products and technologies launched at the show. The company did not disclose its sales target figures.
“Kodak came to drupa 2016 to demonstrate our long-term commitment to the print, publishing and packaging industries,” CEO Jeffrey Clarke said. “We also clearly positioned Kodak at the forefront of the industry through the strength of our new technologies to continue driving the sustainability of the markets they serve.”
Kodak demonstrated its influence in future technologies, including 3D printing, company officials said. Kodak also highlighted its antimicrobial material science with antimicrobial polo shirts worn by its operators for the duration of the show. The company also announced a series of new products, sales and partnerships at the event.
“Kodak had the most interesting, creative and useful booth at any trade show I have attended, and I have attended almost every major event since 1968,” said Frank Romano, Rochester Institute of Technology professor emeritus.
Kodak made its announcements took place against the backdrop of the “Kodak Quarter.” The company created a life-size interpretation of an urban neighborhood, complete with streets, cafes, a convenience store, a newsstand and a New York-style loft, all designed to reflect the resurgence of the Kodak demonstrates leadership through innovation.
Kodak’s Urban Renewal theme for the event was must-see for visitors and exhibitors, and reflects the transition that the print and publishing industry has been going through in recent years,” said Sabine Geldermann, director of drupa.
Drupa is billed as the largest printing equipment exhibition in the world. Some 260,000 visitors from 188 countries and some 1,900 journalists from 74 countries travelled to Dusseldorf, Germany, for this year’s event to learn about technology innovations, further developments and new business lines, officials said.
(c) 2016 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail [email protected]