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Hundreds participate in Best of Web contest

More than two decades have passed since the Rochester Business Journal held its first Best of the Web competition.

Twenty years is an eternity in the ever-advancing world of technology. In 1996, websites were the new frontier. Today they are a given in virtually all industries—only one part of the array of tools companies can use to sell their products and reach their customers online.

The original idea of the Best of the Web competition remains the same: to draw attention to the best websites produced by organizations in the Rochester area. One category focuses solely on mobile sites. Three new categories have been added this year: best app and awards for designer and developer of the year.

Readers submitted hundreds of nominations for the 2016 competition. The screening committee also reviewed dozens more websites from previous years and other lists. This year’s finalists range from multinational corporations to small non-profits.

Judges evaluated finalist websites based on navigability, usability, functionality, content, art and visual design and standards compliance. Their remarks can be found at go.rbj.net/2016bestoftheweb.

This year’s judges were:

  •  Sherri Baker Hamilton, assistant professor and director, visual communication design program in the art department, Nazareth College;
  •  Matt Dana, director of web and instructional development, National Technical Institute for the Deaf at Rochester Institute of Technology;
  •  Mike Johanssen, senior lecturer, department of communication at RIT;
  •  Lisa Kribs-LaPierre, co-founder, This Good World;
  •  Nicole Mahoney, CEO, Break the Ice Media;
  •  Jenna Marino, user experience design, Hanerino;
  •  Mike McDougall, president, McDougall Communications;
  •  Eric Miltsch, president, DealerTeamwork LLC;
  •  Jeremy Sarachan, associate professor and program director, digital cultures and technologies, media and communications department at St. John Fisher College.

The Best of the Web breakfast will be held at 7:30 a.m. April 14 at the Hyatt Regency Rochester.

Following the awards breakfast, two workshops will focus on a) making your website into an engine for business growth and b) strengthening your brand through the art of powerful storytelling. The workshops, from 9:45 to 11:15 a.m., are offered for an additional fee and can be attended independently of the awards breakfast.

4/8/2016 (c) 2016 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email rbj@rbj.net.

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