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Business Transformation Award finalists

Cam’s Pizzeria

Cam’s Pizzeria is successfully using the Internet to grow their business and streamline operations, finding efficiencies with digital. When users place an order through their website or mobile app it connects directly to their POS system and appears immediately on the kitchen monitor. This has shortened the time it takes to finalize catering orders from up to five days to under a minute. The technology along with social media has resulted in a 50 percent increase in Web orders and an increase in the average order price of over 200 percent.

URMC – Golisano Children’s Hospital

Last year the ribbon was cut and the doors of the new Golisano Children’s Hospital at Strong were opened. It was a massive undertaking that required substantial fundraising. For the first time, URMC turned to the Web as the primary tool for engaging donors. Potential donors and the community can view beautiful renderings of 3D-animated views. With a click on the interactive floor plans, the lists of naming opportunities are presented, 370 in all, priced from $20,000 up to $5 million. In all, roughly $58 million in naming rights was made available, and this tool was instrumental in reaching over 90 percent of the fundraising goal. 

Crazydog T-Shirts

Crazydog has used the Web to transform its business from a local custom T-shirt provider to a national novelty T-shirt e-commerce company. The growth has been impressive, from six to 38 full-time employees operating in a facility that has grown from just 6,000 square feet to a new 30,000-square-foot facility. How did they do it? They focused on metrics and incorporated myriad tools to help them optimize their website’s conversion rate. Tools included Optimizely for A/B testing, Peek for usability, and HotJar for heatmap testing. They focused on search engine marketing, including paid search, Google Shopping and search engine optimization. They focused on social media and grew their audiences to 115,000 on Facebook, 15,000 on Twitter and 14,000 on Instagram. They expanded beyond their website to third-party merchant sites like Jet, Amazon, eBay, Etsy and Groupon. All of these efforts combined for an astounding 300 percent growth in sales over just two years.

4/8/2016 (c) 2016 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email rbj@rbj.net.


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