The new mark includes a cross, a set of flames, an abstract hand and the year of the college’s founding—1866-built into a traditional shield.
“There is thought and specific reasoning behind every element incorporated into the new mark,” said President Deana Porterfield. “For instance, our commitment to Christ-centered education, transformational learning and service are represented within a shield suggesting a fierce resolve to educating for character. This new logo communicates the Roberts difference of connecting the head to the heart and engaging the hands.”
The mark was created based on extensive market research, as well as input from undergraduate, adult and graduate students, and campus stakeholders. It will be applied across all of the college’s brand and marketing communications initiatives, including digital pieces, billboards, print pieces, apparel, Web graphics, social media and marketing collateral.
(c) 2015 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email firstname.lastname@example.org.