Senior vice president
Wealth management advisor
Education: B.A., business, Cedarville University, Cedarville, Ohio
Family: Wife, Sara; three daughters, 11, 9, 7
Professional responsibilities: Throughout my career, I have focused on serving affluent individuals and families, addressing their wealth management needs. I specialize in integrating a client’s values, family and community priorities with a unique long-term financial strategy.
Professional and community leadership: Board member, Sojourner House at Pathstone; member, business trends committee, Rochester Business Alliance Inc.; weekly teacher, Highpoint Children’s Program, Northridge Church; member, advisory committee, the Masters Seminary, Sun Valley, Calif.
Bringing about change in Rochester: Delivering wisdom, proper perspective and timeless principles are some of the most important aspects of serving in the financial industry. My goal is to impact others so: faith replaces fear, contentment replaces discontent and generosity replaces materialism. I believe it’s better to unbundle self-worth from net-worth and find ways to give back.
Surprising fact: When I was in high school and college, I was a clown in local parades juggling and jumping rope on my unicycle. It turns out I married the festival queen of one of the parades I rode in. We have three beautiful children; the three-ring circus continues.
All-American Home Care
Education: B.S., political science and sociology, SUNY College at Brockport
Family: Wife, Jennifer; son, 3
Professional responsibilities: Responsible for the strategic, tactical and financial leadership of the organization. Establish and monitor operational and financial controls. Assess and monitor principal risk. Oversee the overall agency growth plan and job development plan.
Professional and community leadership: Vice chairman, Easter Seals of New York
Bringing about change in Rochester: I strive to impact the lives of people I meet by helping anyone in need and particularly people with disabilities through job creation. I’ve created almost 1,000, so people may better position themselves and their families.
Surprising fact: I drive a “Smokey and the Bandit” Trans Am to work most summer days.
Complemar Partners Inc.
Education: B.S., packaging, Rochester Institute of Technology; MBA, Simon Business School, University of Rochester
Family: Wife, Mindy; son, 7; daughter, 5
Residence: West Irondequoit
Professional responsibilities: Responsible for operations, marketing and business development for all four locations in Rochester, Buffalo, Mechanicsburg, Pa., and Reno, Nev.
Professional and community leadership: Board member, Healthy Sisters Soup and Bean Works, a program of the Catholic Family Center; facilitator, pilot program between Destination Community and Complemar that liases with three local agancies that support the developmentally disabled.
Bringing about change in Rochester: Rochester needs opportunities for our smart, hard-working people to succeed. I am focused on creating jobs for our community and mentoring people both inside and outside the office to help advance others.
Surprising fact: I ran with the bulls in Spain in 2001 (I was much faster then.) As soon as I saw the first bull I instantly knew that was a poor choice. Bulls are faster than you think.
Senior director for academic success
Rochester Institute of Technology
Education: B.A., political science, Hampton University, Hampton, Va.; MPP, public policy, Ph.D. in educational policy, planning and leadership, College of William & Mary, Williamsburg, Va.
Residence: Corn Hill neighborhood
Professional responsibilities: Responsible for the development and implementation of student success initiatives within the Division of Diversity & Inclusion and the Office of the President as well as the organizational development and implementation of policy, strategic planning and fundraising initiatives of the Multicultural Center for Academic Success.
Professional and community leadership: Board member, Jordan Health Foundation; adjunct professor, College of Science-School of Mathematical Sciences, RIT; founder and adviser, Determined Individuals Victoriously Achieving Success; corresponding secretary, Rochester (NY) Chapter of Links Inc.
Bringing about change in Rochester: My personal mantra of “lifting as I climb” embodies my approach of using mentorship, service and education to serve as a catalyst of change in Rochester. I must be willing to reach back in order to uplift the community for long-lasting change.
Surprising fact: I absolutely love playing card, board and logic games. I have at least three Penny Press books full of puzzles and games by my bed, and I either host or attend game nights at least once a week. My favorite card game is Bid Whist.
Harter Secrest & Emery LLP
Education: BBA, accounting/finance; M.B., St. Bonaventure University, Olean, N.Y.
Family: Husband, Tim
Professional responsibilities: I oversee accounting functions, including the team performing those functions, establish internal controls, and serve as a key contact for external auditors. I also coordinate monthly reporting and analyze financial data to offer billing partners recommendations in support of the firm’s performance goals.
Professional and community leadership: Treasurer and board secretary, Eagle Star Housing; board member, Adult Care Communities; member, audit and investment committee, DePaul; volunteer, Day of Caring, United Way of Greater Rochester Inc.; volunteer, Habitat Young Professionals, Habitat for Humanity; volunteer, Junior Achievement of Central Upstate New York
Bringing about change in Rochester: I hope that by being active and sharing my own enthusiasm, I can encourage people to get involved in our community by volunteering, voting and celebrating all the good things about our city.
Surprising fact: I’m a firm believer that you’re never too old to learn something new. I’m currently taking piano lessons, learning Italian and recently picked up wake surfing and snowboarding. I even learned how to change my own brakes, but I never tell any of my passengers that until we’ve safely arrived at our destination!
Wegmans Food Markets Inc.
Education: B.A., teaching math, John Carroll University, University Heights, Ohio
Family: Partner, John Cullen
Residence: Browncroft neighborhood
Professional responsibilities: I’m responsible for supporting simple messaging and consistent branding development to effectively communicate to our customers through various marketing channels.
Professional and community leadership: Chairman, Willow Domestic Violence Center; board member, Empire State Pride Agenda; high school volleyball official, Central Western Volleyball Officials; college volleyball official, Professional Association of Volleyball Officials
Bringing about change in Rochester: As a lifelong resident of Rochester, I believe strongly in giving back to my community. Through leading by example and allowing my voice to be heard I hope to make a difference as I advocate for the rights of those underserved in our area.
Surprising fact: Believe it or not, as a child I was timid and shy—so much so that I wouldn’t even pick up the phone and call to order a pizza. I attribute my job at Wegmans as a cashier/service desk employee at age 16 for bringing me out of my shell.
Web content manager
Crazy Dog Tshirts Inc.
Education: A.S., computer science, Onondaga Community College; B.S., computer science, SUNY College at Brockport
Professional responsibilities: I work together with our marketing team to continue building on an award-winning marketing strategy constructed around Facebook, Instagram and Twitter, ensuring that our brand is strong, visible and reflective of our company culture. Together, we work to asses our strategies and identify new outlets to optimize return on investment and grow revenue.
Professional and community leadership: Board member, Gilda’s Club Rochester; member, advisory committee, chairwoman, education comittee, NextGen Rochester; member, advisory committee, Seneca Park Zoo Society; member, advisory committee, RocCity Coalition
Bringing about change in Rochester: By constantly promoting a spirit of philanthropy and community involvement. I started a new website, FlowerCityPhilanthropy.com, with a friend to help bring attention to local volunteer opportunities and charitable community events. We are launching the full website later this fall and we hope it starts a charitable revolution in Rochester!
Surprising fact: I collect state magnets. My official collection (from my own travels) is quite small, but it has grown with magnets from friends who have thought of me when they were traveling. I love those, but I hope to fill up all 50 spots from travels of my own one day!
Director of sales for strategic and national accounts
Excellus BlueCross BlueShield
Education: B.S., health administration, SUNY College at Fredonia
Family: Husband, Michael; son, 11; daughter, 9
Professional responsibilities: I oversee 75 of our area’s largest employer groups whose health benefits cover more than 500,000 members here locally and nationally. I work collaboratively with these employer groups to provide the highest quality health care to their members.
Professional and community leadership: Board member, member, HR committee, member, development committee, Ronald McDonald House Charities of Rochester, N.Y. Inc.
Bringing about change in Rochester: It is my mission to spread the importance of community service in the youth population. I would encourage the youth to be more aware and to get involved in the community. I believe that would make Rochester a better city.
Surprising fact: I’m a sports addict. I played college basketball and now enjoy watching my children play multiple sports.
The Bonadio Group
Education: AAS, accounting, Alfred State College; B.S., accounting, Alfred University
Professional responsibilities: Manager on the Bonadio Group’s Small Business Advisory team. Provide a wide range of accounting, tax and consulting services to business owners ranging from startup enterprises to small and midsize businesses. Primary expertise in the areas of real estate taxation, multi-state tax issues, high-net-worth individuals and outsourced chief financial officer services serving several hundred corporate and individual clients.
Professional and community leadership: Member, New York State Society of Certified Public Accountants; founding member, NextGen committee, NYSSCPA Rochester Chapter; committee leader, CPA House Build, Flower City Habitat for Humanity
Bringing about change in Rochester: I would like to use my leadership roles on the committees and organizations that I am a part of to continue to grow my network and encourage a broader sense of community. Through my participation I would like to help this next generation continue the tradition of giving back.
Surprising fact: As a freshman member of my high school swimming team, I set two junior varsity records; one in the 100-yard backstroke and the other as part of the 200-yard medley relay team. I was asked to join the varsity team later that same year.
Chief accounting officer
Senior vice president
GateHouse Media LLC
Education: B.S., accounting, Ithaca College; MBA, Syracuse University
Family: Husband, Chris Schaeffer; two sons, 10, 8
Professional responsibilities: Oversee all accounting functions for a media company with $1.4 billion in annual revenue from more than 100 locations. This includes management of field operations, centralized accounting services, accounting consolidation and public company reporting with an accounting team of more than 350 people.
Professional and community leadership: Member, finance committee, Genesee Country Village & Museum; member, Women’s Leadership Council, United Way of Greater Rochester Inc.; classroom volunteer, Victor Central School District; fiscal responsibility task force leader, Town of Victor; league coach, FIRST Lego
Bringing about change in Rochester: To be an effective change agent you need to have passion within a specific area and take action/get involved. My current passion is centered around my sons and improving their learning environment. Going forward, I expect to leverage my financial background to make a difference in our community.
Surprising fact: I quit accounting two years out of college to move into supply-chain management. After going through the telecom bubble burst and getting a notice from New York State that I needed two additional weeks of experience to earn my CPA license, I decided to give accounting a second chance.
Mathew Devine d.o.
Associate medical director
Chief quality officer for Department of Family Medicine
Highland Family Medicine
University of Rochester
Education: B.S., biology, SUNY of Albany; doctor of osteopathy, Philadelphia College of Osteopathic Medicine
Family: Wife, Anne; two daughters, 8, 5
Professional responsibilities: To provide and teach patient-centered care. I work with family medicine leadership, and the goal is to improve the quality of primary care delivered across our communities. I’m also involved with media, research and regional organizations to inform the public of heath care changes, updates and new directions.
Professional and community leadership: Board member and member, health care, advocacy and executive Tour de Cure committees, American Diabetes Association; performance improvement consultant, Finger Lakes Health Systems Agency; member, credentialing committee, YourCare Health Plan a Monroe Plan company; Highland Hospital liaison, Rochester Community Health Improvement Initiative; assistant coach, Brighton Softball
Bringing about change in Rochester: To continue to be an ongoing example to my children and community of the great opportunities that can come from working hard and learning to persevere. To lead using these principles: to strive to always remember to be good and kind to all.
Surprising fact: After surviving bacterial meningitis as a toddler, I’m now deaf in my right ear. I have always been active and committed to personal health and fitness by participating in exercise and competitions.
Program director, Blood Pressure Advocate Program
Center for Community Health
University of Rochester Medical Center
Education: B.S., community health; master’s in health administration, Hofstra University, New York
Family: Partner, AJ James; two sons, 17, 14, daughter, 10
Residence: City of Rochester
Professional responsibilities: Direct business and administrative processes for clinical blood pressure advocate program, supervise staff and oversee service delivery, develop and administer program budget. Provide leadership and direct day-to-day operations, establish and maintain effective communication channels with staff, clinical partners and funder. Active on local health improvement coalitions.
Professional and community leadership: Member, health care planning team, Finger Lakes Regional Economic Development Council-Healthcare; graduate, Leadership Rochester Class of 2016; executive board member, Jack and Jill of America, Rochester Chapter; former advisory board member, YWCA Stand Against Racism
Bringing about change in Rochester: I use my talents, skills and network to champion issues I care deeply about, including health, education and the arts, through my professional and civic services. I am also being an agent of change through mothering by raising children who are whole, healthy and accomplished and who are giving back to their community.
Surprising fact: Upon first meeting me, people perceive me as quiet and reserved (which I am). Most would be surprised to know that I was once a hip-hop artist. While in college, I was part of a couple of rap groups, recorded songs, traveled and performed throughout New York City. I was really good!
Strategic Business Systems and Services
Home Properties Inc.
Education: B.A., psychology, SUNY Buffalo
Family: Husband, Perry; son, 6, daughter, 4
Professional responsibilities: Directing the property management operations and systems support, business services and business intelligence functions. Partnering with functional groups throughout the organization to implement strategic solutions to improve the effectiveness of operations, add efficiency and leverage technology. This includes evaluating and implementing new business processes and systems, advancing business analytics and aligning service levels and business needs.
Professional and community leadership: Board member, treasurer, chairwoman, finance committee, Ronald McDonald House Charities of Rochester, N.Y. Inc.; member, Women’s Leadership Council, United Way of Greater Rochester Inc.; member, Women’s Initiative, Make-a-Wish Western New York; volunteer, Scott Spino Reading Program
Bringing about change in Rochester: I will continue to encourage and support my family in contributing to the betterment of our community through whatever means possible: work, giving or just setting a positive example for others. I hold dear my obligation to instill in my children the will to make our community a better place.
Surprising fact: In my spare time, I am usually planning an upcoming family activity—our traditional game or movie nights, mini-vacations to visit family and friends, or our next vacation to Disney World! Since becoming a mom, I’ve learned the importance of taking a break from work and cherishing quality time with my family.
Vice president of development
Dale Carnegie Training
Residence: Park Avenue neighborhood
Professional responsibilities: Business development, marketing strategy and implementation, recruitment of sales staff, identifying complimentary services, community engagement, expansion/acquisition and training
Professional and community leadership: Board member, American Heart Association; vice chairman, Leadership Rochester; MOCHA mentor, Office of Diversity and Inclusion, Rochester Institute of Technology; board member, Dress for Success; member, Latino Leadership Development Committee, United Way of Greater Rochester Inc.; vice president of education, National Society for Hispanic MBAs Rochester chapter
Bringing about change in Rochester: My vision in life is transform potential to reality. That vision guides my action in how I will contribute to the area. I will make sure everyone who sets foot in Dale Carnegie of Rochester will be transformed to become change agents themselves and contribute to this community. I will also continue to volunteer my time in this community, making it a better place for everyone.
Surprising fact: My great-grandfather gave Frank Sinatra singing lessons.
Senior account supervisor and insights manager
Martino Flynn LLC
Education: B.S., mathematics, Davidson College, Davidson, N.C.; M.S., mathematics, Virginia Polytechnic Institute and State University, Blacksburg, Va.; MBA, Simon Business School, University of Rochester
Family: Fiance, Daniel Cooper
Professional responsibilities: Coordinating an internal team that covers creative, digital, social media, public relations, media and research, shepherding projects from concept to execution. Responsible for more than $1 million in annual agency revenue, I develop and execute integrated marketing communications. Beyond tactical execution, I provide clients an in-depth category, competitor and consumer knowledge base with key customer and category insights.
Professional and community leadership: Vice president of community, the Junior League of Rochester; chairwoman, the New York State Public Affairs Committees of the Junior Leagues of New York; associate board member, Gilda’s Club Rochester; marketing consultant, marketing and development sub-committee, Our Lady of Mercy High School
Bringing about change in Rochester: Working with the Junior Leagues has provided an opportunity to advocate for important anti-human trafficking legislation that will affect our community and surrounding area. We are now turning our focus to advocating for paid family leave insurance, so that all families can have a stable structure without financial worry during times of hardship.
Surprising fact: People would be most surprised by the fact that I am a PADI-certified scuba diver and have been so since I was 14 years old.
Harris Beach PLLC
Education: B.S., biotechnology, Worcester Polytechnic Institute, Worcester, Mass.; J.D., Seton Hall University, N.J.; LL.M., taxation, Georgetown University, Washington, D.C.
Residence: City of Rochester
Professional responsibilities: I primarily serve as tax counsel to state and local authorities who issue tax-exempt bonds and as transaction counsel to non-profit institutions who are beneficiaries of tax-exempt bond financings.
Professional and community leadership: Secretary, board of directors, Rochester School for the Deaf; member, steering committee, chairwoman, bond attorneys’ workshop panel, National Association of Bond Lawyers
Bringing about change in Rochester: I would encourage people to give back more to the community in which they live and work—whether through volunteer work, service to non-profit agencies or monetary donations. When people pursue what’s important to them, they can find ways, even small ones, to give back to the community through those pursuits.
Surprising fact: I have dual citizenship. I am a citizen of the United States and Ireland.
Agricultural and commercial loan officer
The Lyons National Bank
Education: B.A., sociology, Hobart and William Smith Colleges, M.S., management, Keuka College
Family: Wife, Christine; son, 20 months
Residence: Penn Yan
Professional responsibilities: I work with existing and prospective business customers to provide appropriate financial products to meet their capital and cash flow needs, as well as participate in bank management meetings regarding balance sheet use and profit and loss performance. I am also co-chair of the LNB culture committee, which is composed of leaders from each functional area.
Professional and community leadership: Vice president, board of education, Penn Yan Central School District; member, planning board, Town of Milo, Penn Yan; vice president, board of directors, Literacy Volunteers of Ontario-Yates Inc.
Bringing about change in Rochester: I believe strongly that we have a collective responsibility to give back and try to make our communities better places to live, work and play. I will continue to focus my efforts on education, agricultural awareness, sound land-use planning, and community and economic development.
Surprising fact: I am passionate about family literacy, and this fall I helped launch a Rotary project to purchase books to be given to young children (and their parents) by pediatric medical providers in the Penn Yan community.
Director of distribution
Constellation Brands Inc.
Education: B.A., psychology, University of Richmond, Richmond, Va.; MBA, Arizona State University, Tempe, Ariz.
Family: Wife, Elizabeth; daughter, 4
Professional responsibilities: I help lead the company’s East Coast distribution center operations, providing on-time order fulfillment to customers. I collaborate with internal and external teammates in customer service, supply chain, transportation and the Canandaigua Winery, shipping approximately 8 million cases annually.
Professional and community leadership: Board member, chairman, business expo and matchmaker, Veteran’s Business Council; board member, Easter Seal’s Veteran’s Count; member, advisory board, Mt Hope Family Canter PEACE Project
Bringing about change in Rochester: I am passionate about military veterans’ causes and helping vets transition to the civilian workforce. My goal is to establish a Rochester green zone that attracts veterans to the Rochester area for education and employment opportunities. This will benefit veterans and the region economically and culturally.
Surprising fact: My hobbies include gardening and writing, both of which I am equally bad at!
Rochester Public Library & Monroe County Library System
Education: B.A., history, Wake Forest University; MPA, Syracuse University
Family: Husband, David; daughter, 7, son, 6
Professional responsibilities: I oversee the library system’s finance, facilities and information technology divisions, as well as budgeting, forecasting and management of the city library and county library system operating and capital budgets. I also administer library endowment funds, donations and grants.
Professional and community leadership: Board member, Rochester Downtown Development Corp.; volunteer, WXXI Reachout Radio; former board member, YWCA of Rochester & Monroe County
Bringing about change in Rochester: Libraries are universal equalizers—the information and services provided are integral to our community’s poverty reduction goals. Increasing support and improving digital access for job seekers, English language learners and families is a shared goal, and one that is achievable.
Surprising fact: I took a “gap year” after finishing grad school, volunteering and backpacking through 11 countries on four continents. I strongly advocate taking time between high school, college or career transitions to travel and spend time outside the U.S.
Senior area executive
Northwest Savings Bank
Education: B.A., biology, Syracuse University
Family: Fiance, Brian Frierson
Professional responsibilities: Responsible for retail operations in Monroe County
Professional and community leadership: Board member, chairwoman, family partnership council and family selection committee, Flower City Habitat for Humanity; member, community investment cabinet, United Way of Greater Rochester Inc.; member, community service committee, Rochester Rotary; volunteer coordinator, Rudy’s Rescue
Bringing about change in Rochester: By giving 110 percent to an organization I’m passionate about and encouraging others to do the same. “Small acts, when multiplied by millions of people, can transform the world.”—Howard Zinn
Surprising fact: I grew up with boys and I was very much a tomboy.
Senior vice president
GLC Business Services
Education: B.S., Latin American studies, United States Military Academy at West Point; MBA, Simon Business School, University of Rochester
Family: Wife, Teresa; five sons, 11, 10, 7 and 2-month-old twins; daughter, 5
Residence: West Irondequoit
Professional responsibilities: I oversee GLC’s business development and existing account management. My focus is the implementation of corporate strategy to ensure continued operational excellence. I work closely with the sales, operations and corporate staff to reinforce best practices and continue to exceed customer expectations.
Professional and community leadership: Chairman, Veterans Count, Western New York; board member, Western New York, Easter Seals; veterans outreach officer, Team Red White and Blue, Rochester Chapter; board member, the William C. Morin Sr. Foundation
Bringing about change in Rochester: Live right, work hard and try not to leave a mess! Everyone has gifts; we become more fulfilled when we understand our own strengths and can humbly accept our weaknesses. By following basic moral principles and recognizing the value in others, we can improve our community and beyond.
Surprising fact: That I’m a member of the RBJ 2015 Forty Under 40.
Chief operating officer
Finger Lakes Health Systems Agency
Education: B.A., sociology, Nazareth College
Family: Wife, Jill; daughter, 12; son, 9
Professional responsibilities: I am responsible for oversight of agency finances, human resources, facilities and many facets of technology. Having a strong infrastructure allows the health data analysis and community convening elements of our work to have greater impact.
Professional and community leadership: President, WNY Wreckers Wheelchair Rugby Team; former board member, Gay Alliance of the Genesee Valley; former community organizer, ADAPT; former member, steering committee, Medicaid Matters New York
Bringing about change in Rochester: I will continue to work for progress by engaging people in efforts that stretch beyond their comfort zones. I take pride in empowering others to become leaders and watching them create change in the community, amplifying my impact far beyond what I could ever do individually.
Surprising fact: Few people believe that I was very shy in my teenage years and beginning college. I am, in fact, an introvert and despite my very outgoing leadership roles in our community, I need my alone time to recharge.
Canandaigua National Bank & Trust Co.
Education: B.A., mathematics, University of Rochester
Family: Wife, Lisa; two sons 14, 8; two daughters, 4, 11 months
Residence: West Irondequoit
Professional responsibilities: I manage a portfolio of small and medium-sized business clients, made up of investor real estate clients and commercial and industrial clients. I also network and prospect for new business in order to grow my portfolio of business, and specialize in Small Business Adminstration lending.
Professional and community leadership: Chairman, Catholic Charities Community Services; board member, member, small business loan committee, Pathstone Development Corp.
Bringing about change in Rochester: I believe I can be an agent of change in our community in two areas: economic development and human services. My knowledge of the SBA and my volunteer work with PathStone allows me to help small businesses gain access to capital. Likewise, my work with Catholic Charities Community Services allows me to help the most vulnerable in our community live independently and with dignity.
Surprising fact: I use to be extremely shy and never wanted to interact with or meet new people. I am also very handy and enjoy doing projects around my house.
Director of design and construction
DelMonte Hotel Group
Education: B.A., political science, Union College, Schenectady, N.Y.
Residence: City of Rochester
Professional responsibilities: I direct multiple hotel, restaurant and spa new construction/remodel projects including budgeting, scheduling, design, procurement, contract negotiation and construction/QA close-out.
Professional and community leadership: Big brother, Big Brothers and Big Sisters of Greater Rochester; member, associate board, Gilda’s Club Rochester; board member, social chairman, Bivona Child Advocacy Young Professionals; member, Monroe 200 Millennial Advisory Committee
Bringing about change in Rochester: I will continue to live, work and play in the city. The economic impact of a thriving downtown will do wonders for our community. A renaissance is underway, and it needs our support.
Surprising fact: My favorite show in college was “The Apprentice” and my goal was to become an owner’s representative for a successful real estate developer, like the winners of the show. I earned my current title four years after graduation and have started a portfolio of my own.
Nixon Peabody LLP
Education: B.A., psychology, Cornell University; J.D., Tulane University, New Orleans, La.
Family: Husband; twin sons, 3
Professional responsibilities: I am a commercial litigator and part of Nixon’s privacy and data protection team and deputy chair of Nixon’s Global Disputes Team. I represent organizations in litigation and domestic/international arbitration. I also help clients comply with privacy laws and respond to and manage potential data breaches across the country.
Professional and community leadership: Member, board of management, Eastside Family YMCA of Greater Rochester; co-chairwoman, family and careers committee, Greater Rochester Association for Women Attorneys; member, programs committee, the Center for Youth; member, 20th Anniversary Gala Committee, Rochester Black Bar Association
Bringing about change in Rochester: I will never stop learning about, talking about and exploring the needs of our community—particularly those of women and children. Keeping that at the forefront of every action I take or conversation I have around town will let me contribute to the Rochester community in a meaningful way.
Surprising fact: I played violin for many years, starting lessons at the age of 8. The high point of my training was having an opportunity to play a Stradivarius.
Vice president, Corporate communications
Shareholder relations manager
Canandaigua National Bank & Trust Co.
Education: B.A., communication studies, Canisius College of Buffalo; M.S., management, Keuka College
Family: Son, 7
Professional responsibilities: I serve CNB’s customers, community, colleagues and shareholders, focusing specifically on internal and external communications, events and community involvement; fostering a strong brand and corporate culture; and establishing and managing a shareholder relations program.
Professional and community leadership: Graduate, Leadership Rochester, Class of 2015; member, community and government affairs committee, Canandaigua Chamber of Commerce; board member, George M. Ewing Forum; member, Professional Women of the Finger Lakes; former board member, Ontario-Yates Fund for Women and Girls; volunteer, Friends of Wood Library volunteer; coach, girls youth lacrosse
Bringing about change in Rochester: I believe that giving back to the community through time, talent or treasure is integral to being a good citizen and modeling the way. Always leave things better than you found them.
Surprising fact: As a child I dreamed of being a veterinarian or marine biologist and subsequently started my own pet-sitting business at age 13. While no longer pet sitting, my love of animals and nature has never wavered, and I enjoy spending my free time outdoors, camping, hiking, kayaking and the like.
The Wolford Law Firm LLP
Education: B.A., biological sciences and print journalism, SUNY College at Brockport; MBA, J.D., SUNY Buffalo
Family: Husband, Curtis Johnson
Residence: City of Rochester
Professional responsibilities: I work on a variety of commercial and business litigation matters, representing clients that range from large corporations to small businesses. Every day I enjoy advocating for my clients to bring about the best results possible in each case.
Professional and community leadership: Board member, Monroe County Bar Association Foundation Board; board member, co-chairwoman, program committee, Greater Rochester Association for Women Attorneys; member, development committee, Humane Society at Lollypop Farm; board member, Coalition on Pay Equity; member, alumni steering committee for Rochester, SUNY Buffalo Law School
Bringing about change in Rochester: I am a strong believer that if you are not happy with your life, or the circumstances around you, you are the only person with the power to change them. I think anything can be achieved if you commit yourself to change and focus on taking one step at a time.
Surprising fact: I am a serious animal lover. While I currently have two cats, I have had many wonderful pets including a dog, birds, a turtle, a rabbit and a hamster. My love of animals has driven me to get involved with wonderful organizations such as Lollypop Farms.
UR Medicine Strong West
University of Rochester Medical Center
Education: B.A., history, M.S., human resource development, St. John Fisher College; MPA, health policy, American Public University, W.Va.
Family: Wife, Shanna; two daughters, 16, 5; son, 4
Professional responsibilities: I am responsible for day-to-day operations, finance, community collaboration and relationship building, and marketing and public relations initiatives.
Professional and community leadership: Board member, Harbor House of Rochester; member, American Legion; member, American College of Healthcare Executives
Bringing about change in Rochester: From a public health standpoint, I will continue to work to increase access to health care services, which is crucial to improving the overall health of the population.
Surprising fact: I got my start in health care connecting homeless and soon-to-be released incarcerated veterans to health care services in Rochester. I have been in numerous homeless shelters and have visited approximately 20 prisons throughout New York State.
CAR Engineering and Manufacturing Inc.
Education: B.S., marketing and international business, Pennsylvania State University, State College, Pa.; MBA, Pepperdine University, Malibu, Calif.
Family: Husband, Marc; two daughters, 4, 2
Professional responsibilities: I oversee the strategic direction of the company, dealing with everything from the financials, marketing, sales, employee relations, internal operations, standardization and lean manufacturing. My major focus is on customer development and finding new markets both within the United States and abroad.
Professional and community leadership: Board member, High Tech Rochester; board member, Young President’s Organization; member, pipeline committee, Finger Lakes Advanced Manufacturers Enterprise; member, past president, Rochester Technology and Manufacturing Association member
Bringing about change in Rochester: We need to break the stereotype that college is required to be successful. How I am personally trying to be a change agent is by sustaining our apprenticeship program here at CAR, speaking to students about these topics, and participating in career readiness workshops at places like Monroe Community College.
Surprising fact: I am passionate about learning about other people and different cultures. I studied abroad twice—in Prague and Hong Kong. I have visited over 30 countries and most of the United States, including Alaska and Hawaii.
Freed Maxick CPAs P.C.
Education: B.S., accounting, SUNY College at Geneseo
Family: Wife, Alexandra
Professional responsibilities: I oversee the planning, organization, supervision and completion of client engagements for a broad range of public and private companies. I also am a performance advisor for staff in the firm’s Rochester office and provide training on various software and accounting matters.
Professional and community leadership: Director of finance, member, executive leadership team, Digital Rochester; member, finance committee, former treasurer, Lutheran Church of Our Saviour; board member, Rochester Chapter of the Cystic Fibrosis Foundation; member, finance committee, Mary M. Gooley Hemophilia Center; member, American Institute of Certified Public Accountants
Bringing about change in Rochester: I would work to make Rochester a better place through my continued involvement in the organizations I currently work with. Specifically, I would work to stimulate job growth in Rochester, especially in technology fields, by promoting Rochester as a business-friendly environment with a highly qualified employment base.
Surprising fact: I have been a huge Toronto Raptors basketball fan since their debut in 1995. My home office is painted with the team’s colors and decorated with various team paraphernalia. I have attended at least one Raptors game in person in all but two seasons of the team’s existence.
Administrator of skilled services
St. John’s Healthcare Corp.
Education: B.S., social work, SUNY College at Brockport; MSW, SUNY Buffalo
Family: Husband, Christopher; two daughters, 7, 5
Professional responsibilities: I oversee St. John’s skilled services for 475 people at two different homes and a dynamic community medical day program as we create a non-institutional “small home” setting, which supports an individualized experience for elders, promotes better satisfaction for staff and improves quality at a reduced cost per person per day.
Professional and community leadership: Board member, Heritage Christian Services Inc.; committee member, National Greenhouse; mentor, Eden Alternative; Sunday school teacher, Edgewood Free Methodist Church
Bringing about change in Rochester: I’d like to help create real, customized options for people who need long-term care in this amazing community. We can be a community that purposefully honors the gifts of elders and promotes a system where direct care staff are supported, revered and accountable for the sacred work they do each day to ensure people have meaningful lives even if they need help living them.
Surprising fact: I spent most of my free time as a teen volunteering on Springdale Farm, an amazing little haven in Spencerport operated by Heritage Christian Services. I was a pretty dynamic tour guide for school kids, could hang at hay time and learned a whole lot about life, love and people’s abilities.
Vice president of business development
Education: B.A., communications/journalism, St. John Fisher College
Family: Wife, Kerry; daughter, 9, son, 4
Professional responsibilities: I am responsible for the overall business development for the organization including maintaining/growing current customer base and bringing on new customers. I oversee the sales team for pipeline development, meeting quotas and all quoting processes associated with new business development.
Professional and community leadership: Board member, Hickok Center for Brain Injury; member, instructional technology committee, Gananda Central School District; mentor, Young Entrepreneurs Academy, member, media and communication advisory board, St. John Fisher College
Bringing about change in Rochester: By giving back to the Rochester communities and non-profits with my knowledge and skill sets related to technology, sales, marketing and public relations to make sure that we bring awareness to all of the great charities and offerings Rochester has to offer.
Surprising fact: My family owned a baseball card shop and promoted baseball card shows with professional baseball and football players, and that led me to my career in sales and marketing. I now have a collection of over 2,000 autographed pictures and memorabilia of famous athletes and celebrities.
Vice president, administrative services
Education: B.A., psychology, University of Rochester; M.S., strategic leadership, Roberts Wesleyan College
Family: Husband, Matthew; two daughters, 12, 7
Professional responsibilities: I provide leadership and oversight for human resources, development, quality and corporate compliance, information technology and administrative professionals at the agency. I also champion continued transformation toward increased accountability among all staff, enabling acceleration of agency growth.
Professional and community leadership: Co-owner, Kidden Prep LLC; member, secretary, board of directors, Leadership Rochester; member, steering committee, Women’s Leadership Council, United Way of Greater Rochester Inc.
Bringing about change in Rochester: People have enormous potential to influence their own circumstances, yet often feel stuck and unable to make sustainable changes that will enhance their lives and strengthen our community. I can help others increase self-awareness and remove barriers to personal accountability by developing meaningful goals and a robust implementation plan.
Surprising fact: My personality quirks and ambitions seldom surprise people, but sometimes my hobbies do. For example, I’ve been to Walt Disney World approximately 20 times since I got married. Other vacations are considered, but my family always decides to return to the happiest place on earth!
Dustin Riccio M.D.
President of regional operations
Clifton Springs Hospital and Clinic
Newark Wayne Community Hospital
Rochester Regional Health
Education: B.S., biology, Bucknell University, Lewisburg, Pa.; M.S., biomedical science, University of South Carolina, Columbia, S.C.; M.D., SUNY Upstate Medical University, Syracuse; MBA, Simon Business School, University of Rochester
Family: Wife, Julie; two sons, 9, 5
Professional responsibilities: I oversee strategic planning, financial management, hospital board administration and support as well as facilities management for two rural Upstate New York hospitals. I collaborate within a five-hospital health system to support fundraising, compliance and medical staff relationships as well as continue to practice clinically as an emergency physician.
Professional and community leadership: Board member, medical director, Greece Volunteer Ambulance
Bringing about change in Rochester: I look to support the non-traditional career track and the non-traditional employee within our community. Stepping outside of the strong foundations within each of our disciplines and marrying that specialty to a seemingly unconventional partner will undoubtedly provide our community with the innovation needed to prosper.
Surprising fact: After reading “Space Station Seventh Grade” multiple times, I convinced Jerry Spinelli (via letter) to travel to New Jersey and present to my middle school class. This book, his visit and his subsequent writings were inspirational for many years.
Boylan Code LLP
Education: B.S., chemistry, J.D., Wake Forest University, Winston-Salem, N.C.
Professional responsibilities: I am a real estate attorney, and I oversee Boylan Code’s commercial lending practice. I also represent businesses and individuals in purchases, sales and leases. Within our municipal practice I assist our towns with easements, licenses and dedications. I also act as a mentor to our associates and staff in the real estate department.
Professional and community leadership: Member, governance committee, trustee, the National Susan B. Anthony Museum & House; trustee, member, real estate council, Monroe County Bar Association; former board member, NAIOP, Commercial Real Estate Development Association; former board member, Greater Rochester Association for Women Attorneys
Bringing about change in Rochester: I think getting involved is the most important way to be an agent of change. You have to pick a group or a movement that means something to you and stay active.
Surprising fact: I love to travel and have just recently returned from Australia and New Zealand.
Carestream Health Inc.
Education: B.S., corporate finance, St. John Fisher College
Family: Wife, Amanda
Residence: Park Avenue neighborhood
Professional responsibilities: My work for Carestream has involved managing the corporate financial consolidation process to produce actual results for generally accepted accounting principles, international financial reporting standards and management reporting. More recently, my work has shifted to special financial projects, including the installation of new financial systems and processes, and training others on these new systems.
Professional and community leadership: Member, board of governors, Al Sigl Community of Agencies; board member, member, executive committee, member, finance committee, Rochester Hearing and Speech Center
Bringing about change in Rochester: My wife and I are actively trying to improve the Rochester landscape by investing in homes on the east side of the city and refurbishing them or restoring them. We hope to continue this mission, aiding in the economic development and gentrification of the city.
Surprising fact: Despite the fact that I work in the center of the city, live in the city and spend most of my time indoors, I’m really an outdoors adventure enthusiast. Some of my favorite activities include skiing and snowshoeing in the winter or swimming and fishing in the summer.
Maplewood Family and Lewis Street branches
YMCA of Greater Rochester
Education: B.S., developmental and child psychology, SUNY College at Brockport
Family: Wife, Kylene; son, 13; two daughters, 12, 9
Professional responsibilities: I am accountable for the successful leadership of the Maplewood and Lewis Street Branches in accordance with policies established by the corporate board of directors and the boards of management for both Maplewood and Lewis Street branches to positively impact the communities we serve through mission driven programming.
Professional and community leadership: Co-champion, YMCA Global Center of Excellence team; collaborative partner, Partner for Learning, Nazareth College; collaborative partner, Rochester Area Task Force on AIDS
Bringing about change in Rochester: My hope, as a change agent in Rochester, is to continue building bridges of collaboration where businesses, organizations, schools and community leaders find transformational alignment around lifting up the strengths that beat in the heart of this great community—which means coming to each and every table humbly ready to work, inspire, support and lead where needed.
Surprising fact: I was blessed to be surrounded by family, friends and colleagues that provided a nurturing environment to work, raise a family, and become the first in my family to graduate from college. Along with my amazing wife KJ, who was the first in her family to graduate also, we look to set the example for the next generation.
Davidson Fink LLP
Education: B.A., political science, Ithaca College; J.D., SUNY Buffalo
Family: Wife, Stefanie; son, 1
Professional responsibilities: I manage the bankruptcy practice of the default department. I also helped to grow bankruptcy practice by structuring it to meet clients’ needs and demands of the courts, which resulted in increased productivity, and established very successful residential and commercial real estate practice. I serve on the department’s management committee and mentor younger associates at the firm.
Professional and community leadership: Member, management committee, default servicing department, Davidson Fink; member, board of advisors, chairman, distinguished partner and special events committee, former member, executive committee, 2013 chairman, Celebrate Hope Gala, American Cancer Society, Rochester chapter
Bringing about change in Rochester: By continuing to serve our community and in addition as a role model and mentor for the next class of Forty Under 40 nominees, in the same way the Forty Under 40 honorees and many other leaders have guided me on my path. The journey I have taken serving the Rochester community, which led to the Forty Under 40 recognition, has taught me many life lessons that I can pass on to the next generation.
Surprising fact: My favorite station on XM Radio is Backspin—classic hip hop.
Vice president of sales
Baldwin Richardson Foods Co.
Education: B.A., economics, Spelman College, Atlanta, Ga.
Family: Husband, Truman Nicholas; two sons, 3, 1
Professional responsibilities: I am responsible for leading the sales, marketing, customer service, research and development and commercialization teams toward attainment of Baldwin Richardson Food’s corporate vision for business development. I also serve as a member of the executive team reporting to the CEO.
Professional and community leadership: Vice chairwoman, Ronald McDonald House Charities of Rochester, N.Y. Inc.; board member, member, marketing committee, Urban League of Rochester; member, key group 939, Vistage International; member, Women’s Foodservice Forum
Bringing about change in Rochester: As vice chairwoman of the Ronald McDonald House Charities of Rochester, I am committed to the organization’s vision of improving the health and well-being of children and families in this community. In my role as a board member for Urban League of Rochester, I directly support the organization’s mission of transforming our community by empowering individuals, creating opportunities and providing hope.
Surprising fact: I have completed the Chicago Marathon twice, running and raising funds for the Ronald McDonald House.
Education: B.S., information technology, Rochester Institute of Technology
Family: Wife, Cassie; two daughters, 6, 4; foster son, 9 months
Professional responsibilities: I am responsible for all IT infrastructure including server, network, telecommunications, mobile, desktop, database and Web services for Paychex internal and externally facing applications. This includes design, build, capacity planning, business continuity planning and overall system availability and performance management.
Professional and community leadership: Board member, Boy Scouts of America Seneca Waterways Council; foster parent, Monroe County; volunteer, Northridge Church
Bringing about change in Rochester: As a lifetime member of the Rochester community, I’ve seen how we have gone from being a community of great success to the challenge of having major companies fail. I want to see Rochester embrace our great educational foundations to build a technology powerhouse in the east, and I think I can help.
Surprising fact: My wife and I are foster parents for Monroe County. We felt it was the best way to grow our family while having a positive impact on our community. We’ve had two placements since being certified with the most recent being our foster son, Aidan, who joined our family when he was 10 days old.
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