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RIT to add virtual/augmented reality lab

Rochester Institute of Technology has plans to add a virtual/augmented reality lab to its campus early next year, officials announced Thursday.

The addition aims to help students and faculty to have access to a trendy technology that is growing within its industry, officials said.

The lab will be part of the school’s Center for Media, Arts, Games, Interaction and Creativity division and will be located at the center’s Spell Studios. Currently the lab is located in the Student Innovation Hall, officials said.

The facility will be open to the public during its inaugural year.

“RIT has a long and engaged history with the development of user interfaces and enhancement of user experiences, especially when we examine the contributions of our alumni and projects that are key components of our MAGIC Spell Studios initiative,” said Andrew Phelps, founder and director of MAGIC Center, in a statement.

Virtual reality is a medium that helps RIT connect students in computing, the arts and humanities, officials said. An RIT alum, Anna Sweet, is head of developer strategy at Oculus VR LLC—a virtual reality technology company in California.

“Virtual reality is going to change the way we think about entertainment experiences,” Sweet said in a statement. “I’m excited to see the MAGIC Center, and the MAGIC Spell Studios effort, take a leading role in promoting the exploration of VR across the RIT campus.”
(c) 2015 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail rbj@rbj.net.


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