CEO John Holland credits D4 LLC’s achievements to good people, careful planning and solid execution.
D4 provides managed data and discovery services to law firms and corporations. Roughly 200 technicians, data collectors, consultants, paralegals and lawyers are on staff to help with data and information needs as it relates to litigation. Ultimately, D4 uses technology to save their clients time and money. Holland says there is a growing demand for harvesting information relevant to a particular legal matter.
“These days, when someone gets sued, there is so much information out there that they need an expert to come in and help to find information that may or may not be needed to a particular matter,” he says. “We are constantly on the search for the latest technology that can help our clients.”
Holland launched D4 in 1997. The business grows more than 30 percent annually on average. ,“A lot of the folks here at D4 are from Rochester,” Holland says. “We realize that there is talent here. This is a great community, and infrastructure here is unlike other cities. We are trying to leverage that and harness what Rochester can bring to the table.”
Holland admits his leadership philosophy sounds cliche.“Start with employee development, then nurture a good culture,” he says. “We focus on what we call ‘company character,’ which is basically doing what we say we are going to do and building that team approach to achieve a higher level of success.”
D4 is creating a work environment that is attractive to both existing and potential employees. There is a push for health and wellness for employees, and the grilling station and leisure space on the roof is a tempting perk.
“It’s important to have a philosophy where the sum of the parts is greater than any individual member of the team.” Holland says.
Recognition of achievements is always welcome at D4. The company can boast six years on the Rochester Top 100 and five years on the Inc. 5000.
“Five years in a row is really cool because only 4 percent of the companies on the Inc. 5000 are five-year honorees,” Holland says. “If you make the Inc. 5000 honor roll, it is pretty exciting.”
D4 also has received the Rochester Business Ethics Award. Part of D4’s company character is to be involved in many charitable organizations.
“We do matching with a lot of programs,” Holland says. “We have a big push every year for the United Way. Every year we do a bike ride for the Center for Missing and Exploited Children.”
Because of its close connection to the legal industry, D4 is involved with many of the charitable organizations the legal industry supports—especially those associated with the Monroe County Bar Association. Three years ago, D4 set up a cafe for its employees and the neighborhood in an adjacent building.
“What people don’t know about the cafe is as we make a profit we are going to give those proceeds back to the neighborhood charities.” Holland says.
Holland has set lofty goals for the next five years. He hopes to continue growing in downtown Rochester, adding space and employees. D4 will also be growing internationally.
“We will be in China by the end of the year, and growing in London as well and somewhere else to be determined.” Holland says with a smile. “International growth concerns me, but it’s fun and exciting at the same time. As long as you have a solid plan, work together as a team and execute together then I feel pretty good about it.”
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