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Rochester Top 100: Victor IT company sees a bright future

From the onset Brite Computers has dictated its own course, creating its bright future and staying power in the region.

“Sometimes you make bets that don’t pay off and you try to make calculated business decisions at all times. Some of them work, some of them don’t, and that’s just the way it goes,” said Justin Smith, president and chief operating officer. “The good news is we’ve made a lot of good choices over the years and most of the bets we’ve made have paid off pretty well for us.”

The information technology firm has seen steady growth for the past three years.

“2014 was a great year,” he said. “We’re looking to continue that growth and capitalize on that momentum into 2015 here as well.”

Five years ago the firm began to focus on data network security more heavily, which has allowed it to find success today, officials said.

“I think 2014 was really punctuated by the fact that we’ve really transformed our business to the point where we’ve really built up a very strong data network security practice,” Smith said. “Over the last seven or eight years we’ve really built that practice up and are spending a lot of time with a lot larger clientele that quite honestly needs that technology and typically has a little bit more money to spend on that technology.”

“We’re just seeing explosive growth in the data network security space, and I don’t see that going away anytime soon,” he added.

The Victor, Ontario County, company employs 51 people and plans to add five employees this year. Employment has grown from 49 in 2014, 46 in 2013 and 43 in 2012.

It is run by Smith and his brother, Trevor Smith, executive vice president of sales and marketing.

“We attribute this continued growth to the hard work and dedication of our employees, loyalty of our customers and the quality of solutions from our partners,” said Trevor Smith. “The continuously evolving and ever-changing market landscape has allowed us to become thought leaders in IT security, business service management and IT services. As a result, we’ve been able to keep organizations across the country connected, protected and secure.”

The firm does business in 44 states.

Brite Computers was founded in 1983 by John Smith—father of Justin and Trevor. When Justin Smith took the helm in 1999 the firm had roughly a dozen employees.

The company aims to grow by 20 percent annually, but for some of the last few years it has achieved double that increase.

“We’ve been consistently trying to grow at 20 percent year over year,” Justin Smith said. “We’re on this 20-mile march and if you can just stay on that 20-mile march that’s not easy, but I’d be really happy if I could stay at 20 percent—that’s what we as an organizing and as a management team try and strive for.”

It projects growth of 28 percent in 2015.

Roughly 80 percent of business is based in New York. The firm does not have to go far to find competition.

“There’s a ton of competition in this space, there’s a ton of great competitors in this town for sure and there’s a ton of great competitors in the Northeast,” said Justin Smith. “This is a very competitive industry so we look very seriously at competition. We try and understand what our strengths and weaknesses are. We definitely have a great deal of respect for our competitors, but we really focus on what we do.”

The company focuses on a variety of market segments, including health care, finance, higher education and public safety.

“Our industry changes at a rapid pace,” said Trevor Smith. “Whether it’s the requirements from our customers or the solutions available in the marketplace, our role is to stay informed while educating our customers on the solutions available and the impact of not using these technologies. We are consistently working to educate ourselves and stay ahead of the curve.” 

The Rochester region is home, but the area has provided a platform to go anywhere.

“We’re very appreciative of the opportunity that Rochester has given us as a platform for growth,” said Justin Smith. “We as an organization are very committed to the Rochester community and want to see Rochester continue to blossom and become a tech center of the Northeast.”

The Rochester Top 100 program is presented by the Rochester Business Alliance Inc. and KPMG LLP. Launched in 1987, it recognizes the fastest-growing private companies in Greater Rochester. The 2015 Rochester Top 100 event will be held Nov. 4. For more information, go to

Brite Computers
Provider of network and data security, virtualization, computing infrastructure and managed services
Year founded: 1983
Top executive: Justin Smith, president and chief operating officer
Current employment: 51
2014 ranking: 27
Headquarters: Victor, Ontario County

7/10/15 (c) 2015 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email [email protected]


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