Buffalo-based Norazza Inc. has acquired Skooba Design, a 14-year-old Rochester area company that designs and manufactures carrying cases and related accessories.
Norazza distributes bags and other accessories to the consumer electronics, office supply and mass market industries. The company chose Skooba for its complementary products, and to increase its own design, branding and online creative capabilities, company officials said Wednesday.
“We’ve had our eye on the Skooba business for several years,” said Norazza CEO Thomas Sperazza in a statement. "Our own bag business has been growing dramatically, and the addition of Skooba’s high level of creativity, design talent and industry experience will help take the category to new levels and new markets for us."
Skooba’s custom design division, which develops and manufactures turnkey carrying case solutions for corporate and industrial clients, brings a significant new growth channel to the company, Sperazza added.
Skooba Design founder Michael Hess said his firm has always been known as a boutique line, with limited distribution through specialty outlets. Large scale distribution was always a challenge for the firm, he said.
“Under Norazza’s roof, Skooba and Hotdog (Yoga bag line) have overnight access to an enormous new dealer base and variety of markets," Hess said.
Skooba’s design team is to join Norazza, working on products and marketing across the company’s brand portfolio. Financial terms of the deal were not released.
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