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Startup firm has platform for orders

Poky.com Inc., which does business as Book. Do. Bill., is a new platform for small businesses that seeks to streamline order processing from inception to payroll.

The company was launched in December by Anthony Acosta, owner of Penfield-based Acosta Valuations Solutions Inc. It expects to grow 700 percent this year.

“The key thing is it’s all integrated into one system; you don’t have to go out and get three or four different systems, three or four different providers,” Acosta said. “If you sign up with us and transfer everything over to us and we host it for you, you’ve got one point of contact.”

Acosta launched the platform because he was fed up with the hefty prices of different Web-based platform providers. He saw his real estate evaluation company’s order-processing expenses rise from $800 a year to roughly $17,500 a year—a crippling cost for a small business, Acosta said.

The platform has been five years in the making. The company’s customers cover a range of small businesses from appraisal companies to event planning companies. It has three employees and a goal to add one or two more this year.

“The system itself is also customizable, so we’re able to modify the order flow, change some of the language for each individual customer,” Acosta said.

Acosta Valuations Solutions has been operating on the system for three years, processing an average of 4,000 orders a year. What separates Book. Do. Bill. from other platforms is its ability to customize and integrate services at a lower price.

Subscribing to the platform costs $69 a month, a price point Book. Do. Bill. hopes will be attractive to small businesses. Web hosting, email hosting and credit card processing are ancillary products the company offers, and all are included in the cost of the subscription.

“I have been using Book. Do. Bill. for only a month, and I find the platform very easy to use,” said Richard Lembo, partner at Roman Appraisal Services LLC. “We are a busy small appraisal shop, and Book. Do. Bill. has made my life a lot less hectic. I enter, track and invoice all orders, do the payroll and still produce 15 to 20 appraisals a week. Book. Do. Bill. makes it all possible.”

This month Book. Do. Bill. is rolling out its email marketing component, officials said.

“I wanted to build a system that can allow me to offer the flexibility to make those small little changes so that the platform would operate under ideal situations for each industry,” Acosta said.

“Book. Do. Bill. is fully customizable, which aids us in meeting our specific business needs,” said Michael Harris, owner of Pet Passages Inc. “The team at Book. Do. Bill. has gone above and beyond our expectations in helping us to organize and run our business.”

Book. Do. Bill. has 19 subscribers and wants to reach 150 by the end of 2014.

“My goal is to offer an affordable solution that meets all their business needs,” Acosta said. “(Then they can) focus on their customers and their service and not be worried about the system that operates their business and how much (it’s) costing them.”

2/21/14 (c) 2014 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email [email protected]

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