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THE LOOP

Not so booyah!
News last week that Kodak plans to leave the consumer digital camera business was not surprising-though still sad-for those who have watched the company ratchet down its efforts in that business.
 
It was only a few weeks ago that we took another gander at the 2006 Kodak corporate video "Winds of Change," featuring actor-presenter Steve Tom, who shifts from polished corporate spokesman to a hair-tossing ranter expounding breathlessly about the new, digital Kodak.
 
It contains great lines such as "They’ve got things in their research labs that will make biometrics look like a Happy Meal toy." Plus: "You thought they were just hiding out, waiting for this whole digital thing to blow over," and, referring to the old Kodak Moment marketing: "Yep, they shoveled on the schmaltz pretty thick, didn’t they? But that kind of crap doesn’t work anymore."
 
The company even takes a few pokes at itself as the new Kodak: "I know, big talk coming from the company that unleashed Advantix …, (but) listen up: They’re not playing grab ass anymore."
 
Partners + Napier was the agency for the video, which was shown at D: Everything Digital 2006 and at Graph Expo 2006. The various uploads of the video on YouTube have garnered tens of thousands of views.
 
The video originally was side-splitting funny. It is still humorous, but now painfully so.

On goings
The final corporate PR honcho at Eastman Kodak to depart in the six months or so leading up to the company’s bankruptcy has resurfaced at a new firm.
 
Gerard Meuchner, who spent more than a decade at Kodak and the last six years as its director of corporate communications and public affairs, is back downstate in Melville, Long Island, where he is chief global communications officer for Henry Schein Inc. The publicly traded firm claims it is the largest distributor of health care products and services to office-based practitioners in the combined North American and European markets.
 
Previously, Dave Lanzillo, formerly Kodak’s vice president of communications, became senior vice president of corporate communications for First Niagara Financial Group in September. Also Barbara Pierce, most recently Kodak’s strategic communications director, who had served in a corporate PR role, became president and managing member at Tipping Point Public Relations in August.

Chris Veronda, a longtime Kodak PR person who also has been active in the Public Relations Society of America, now serves as the lead corporate contact at Kodak as its manager of corporate communications.

Send tips, rumors, inside information or strange tales for the Loop to Managing  Editor Mike Dickinson at mdickinson@rbj.net.

2/17/12 (c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email rbj@rbj.net.

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