Seneca Park Zoo won the Gold Award for the best overall local Web site Thursday at the Rochester Business Journal’s 13th annual Best of the Web competition.
Some 250 people attended the awards breakfast, held at Rochester Plaza Hotel.
Dana VanDen Heuvel gave the keynote speech on the use of social media to grow business. VanDen Heuvel is founder and president of Marketing Savant, a Web strategy and interactive agency in Green Bay, Wisc.
The Web site finalists were selected from hundreds of nominations and were evaluated based on site content, usefulness, design quality, e-commerce and whether the site can draw repeat business.
Judges liked the easy navigability of the Seneca Park Zoo site (www.senecaparkzoo.org), its use of music and fun animal facts, and its drag-over interactive calendar.
The winning sites were determined by giving weighted scores to the judges’ rankings. Five judges chose the winners.
The Silver Award for best overall Web site went to a fundraising site for Eastman Theatre’s renovation, www.rochester.edu/giving/eastmantheatre, a joint effort of the University of Rochester and Rochester Philharmonic Orchestra. Judges awarded the Bronze Award to First Niagara Financial Group Inc. (www.fnfg.com).
The Best of the Web competition also included industry-specific awards:
Banking and Finance
Business and professional services
Eastman Theatre (www.rochester.edu/giving/eastmantheatre) took top honors in this category. Other finalists were Geva Theatre Center’s www.gevatheatre.org and WXXI Public Broadcasting Council (www.wxxi.org).
Real estate and construction
Also at the event, the eBusiness Association awarded its Business Transformation Award to Miller Brick Co. for the use of its Web site, www.millerbrick.com, to expand its business. Other finalists were Bio-Optronics Inc.’s www.bio-optronics.com and My Brands Inc., www.mybrands.com.
This year’s Best of the Web competition was sponsored by MSM Interactive Inc. and Time Warner Cable Business Class.
To see the complete roundup of finalists, in addition to some comments from judges, visit www.rbjdaily.com.
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