Rochester Business Journal Leading source of business news and information in Rochester, N.Y.
Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement.
Color versions of the logo retain the blue and green tones of the company’s old logo.
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Pretty awful logo; their previous one seemed just fine. I don’t get the idea of the +, doesn’t make a lot of sense. I spent a number of years working there. They need to focus on development of new product and not new logos.