Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement.
Color versions of the logo retain the blue and green tones of the company’s old logo.
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