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Seneca Foods looks to improve its visibility

Seneca Foods Corp. has retained Integrated Corporate Relations Inc., an investor relations and strategic advisory firm, to assist in the company’s shareholder communications program, the Marion, Wayne County-based firm announced Thursday.

Founded in 1998 by a group of former institutional capital markets professionals, ICR has its headquarters in Westport, Conn. The firm provides communication services, ranging from ongoing investor relations and public relations to crisis and transaction support, corporate governance and digital media projects.

"We are excited to announce our partnership with ICR as we seek to increase our visibility within the investment community and more effectively target our communications to interested stakeholders,” said Roland Breunig, Seneca Foods chief financial officer, in a statement. 

The company, which has processing facilities in Geneva, Marion and Leicester, sells products under Libby’s, Aunt Nellie’s Farm Kitchen, Stokely’s, Read and Seneca labels. It is the country’s largest processor of canned fruits and vegetables, and it ranked 22nd on the Rochester Business Journal’s most recent list of manufacturers with 397 local employees.

Seneca Foods is scheduled to present at the upcoming 12th Annual ICR XChange Conference Jan. 14 in California.  Investors and interested parties may listen to the live Webcast of this presentation at www.senecafoods.com.

(c) 2009 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail rbj@rbj.net.

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