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Brokerage Firms

(Ranked by number of local brokers*)


1. Ensemble Financial Services Inc.
 
179 Sully’s Trail, Suite 302
 
Pittsford, NY 14534
 
(585) 419-1010
 
www.ensemblefs.com

Number of Local Brokers(1,2)/Support Staff: 91/13
Average Tenure of Brokers(In years): 7
Number of Local Employees(2)/Companywide Employees(2): 119/161
Number of Local Offices(3): 3
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: Y
Trust Services: Y
Underwriting: N
Other Products/Services: IT support and consultation, office space, virtual assistant
Parent Company/Location: AM&M Financial Services Inc., Pittsford
Top Local Executive: Stephen Wershing (president and chief compliance officer)
Year Established Locally: 1985

2. Merrill Lynch & Co. Inc.
 
1241 Pittsford-Victor Road
 
Pittsford, NY 14534
 
(585) 899-2500
 
www.totalmerrill.com

Number of Local Brokers(1,2)/Support Staff: 65/50
Average Tenure of Brokers(In years): 15
Number of Local Employees(2)/Companywide Employees(2): 125/50,000
Number of Local Offices(3): 2
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):Y
Tax Shelters: Y
Trust Services: Y
Underwriting: Y
Other Products/Services: Private banking and family office services, alternative investments,
retirement plans, retirement income planning, stock options
Parent Company/Location: Bank of America Corp., Charlotte
Top Local Executive: Jeff Adams (director, Central New York complex)
Year Established Locally: 1959

3. Wall Street Financial Group Inc.
 
255 Woodcliff Drive
 
Fairport, NY 14450
 
(585) 267-8000
 
www.wsfg.com

Number of Local Brokers(1,2)/Support Staff: 55/27
Average Tenure of Brokers(In years): 11
Number of Local Employees(2)/Companywide Employees(2): 17/18
Number of Local Offices(3): 20
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: Y
Trust Services: N
Underwriting: N
Other Products/Services: NA
Parent Company/Location: Wall Street Financial Group Inc., Fairport
Top Local Executive: Todd Everts (founder)
Year Established Locally: 1994

4. Wells Fargo Advisors (5)
 
200 Meridian Centre, Suite 260
 
Rochester, NY 14618
 
(585) 241-3310
 
www.wellsfargoadvisors.com

Number of Local Brokers(1,2)/Support Staff: 45/25
Average Tenure of Brokers(In years): 24
Number of Local Employees(2)/Companywide Employees(2): 70/282,000
Number of Local Offices(3): 2
Full-Service or Discount: Both
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: N
Trust Services: Y
Underwriting: Y
Other Products/Services: Commercial and residential lending, securities-based lending, equipment leasing
Parent Company/Location: Wells Fargo & Co., San Francisco
Top Local Executive: Peter Noto (senior vice president and complex manager)
Year Established Locally: 1894

5. Morgan Stanley Smith Barney LLC (6)
 
360 Linden Oaks
 
Rochester, NY 14625
 
(585) 389-2200
 
www.smithbarney.com

Number of Local Brokers(1,2)/Support Staff: 42/21
Average Tenure of Brokers(In years): 20
Number of Local Employees(2)/Companywide Employees(2): NA/NA
Number of Local Offices(3): 4
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: Y
Trust Services: Y
Underwriting: N
Other Products/Services: NA
Parent Company/Location: Citigroup Global Markets Inc., New York
Top Local Executive: Patricia Dunn (senior vice president)
Year Established Locally: 1903

6. Excel Securities & Associates Inc.
 
200 Canal View Blvd., Suite 204
 
Rochester, NY 14623
 
(585) 424-1234
 
www.excelsecurities.com

Number of Local Brokers(1,2)/Support Staff: 35/5
Average Tenure of Brokers(In years): 20
Number of Local Employees(2)/Companywide Employees(2): 39/39
Number of Local Offices(3): 5
Full-Service or Discount: Both
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):Y
Tax Shelters: Y
Trust Services: Y
Underwriting: N
Other Products/Services: Common and preferred stock equity, exchange-traded funds,
corporate bonds, loans, online account access, insurance
Parent Company/Location: Excel Securities & Associates Inc., Rochester
Top Local Executive: Joseph Lanzisera (president and CEO)
Year Established Locally: 1978

7. LifeMark Securities Inc.
 
400 W. Metro Financial Center
 
Rochester, NY 14623
 
(585) 424-5672
 
www.lifemark.com

Number of Local Brokers(1,2)/Support Staff: 33/17
Average Tenure of Brokers(In years): 10
Number of Local Employees(2)/Companywide Employees(2): 39/116
Number of Local Offices(3): 8
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):Y
Tax Shelters:
Trust Services:
Underwriting: N
Other Products/Services: NA
Parent Company/Location: LifeMark Securities Inc., Rochester
Top Local Executive: Mark Priest (CEO and chief marketing officer)
Year Established Locally: 1983

8. Empire Financial Partners
 
2024 West Henrietta Road, Suite 3C
 
Rochester, NY 14623
 
(585) 225-1220
 
www.empirefinancialpartners.com

Number of Local Brokers(1,2)/Support Staff: 31/4
Average Tenure of Brokers(In years): 6
Number of Local Employees(2)/Companywide Employees(2): 35/1,800
Number of Local Offices(3): 2
Full-Service or Discount: Both
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: N
Local Research: N
Money Funds: N
Money Mgmt.: Y
Municipal Bonds: N
Mutual Funds: Y
Options: N
Real Estate Syndication(4):N
Tax Shelters: N
Trust Services: N
Underwriting: N
Other Products/Services: Long-term care planning, retirement planning, 401(k) plans
Parent Company/Location: John Hancock Financial Network, Boston
Top Local Executive: Charles Wolff (regional manager)
Year Established Locally: 1969

9. Sage, Rutty & Co. Inc.
 
100 Corporate Woods, Suite 300
 
Rochester, NY 14623
 
(585) 232-3760
 
www.sagerutty.com

Number of Local Brokers(1,2)/Support Staff: 27/22
Average Tenure of Brokers(In years): 21
Number of Local Employees(2)/Companywide Employees(2): 49/49
Number of Local Offices(3): 1
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):Y
Tax Shelters: Y
Trust Services: Y
Underwriting: Y
Other Products/Services: Comprehensive financial planning, wealth management
Parent Company/Location: Sage, Rutty & Co. Inc., Rochester
Top Local Executive: Wayne Holly (president)
Year Established Locally: 1915

10. Brighton Securities Corp.
   
1703 Monroe Ave.
   
Rochester, NY 14618
   
(585) 473-3590
   
www.brightonsecurities.com

Number of Local Brokers(1,2)/Support Staff: 21/11
Average Tenure of Brokers(In years): 22
Number of Local Employees(2)/Companywide Employees(2): 35/35
Number of Local Offices(3): 2
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds:
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: N
Trust Services: Y
Underwriting: Y
Other Products/Services: Estate, trust, personal and corporate income tax preparation; corporate payroll services
Parent Company/Location: Brighton Securities Corp., Rochester
Top Local Executive: George Conboy (president)
Year Established Locally: 1969

11. Rochester Wealth Management Group LLC
   
706 East Ave.
   
Rochester, NY 14607
   
(585) 325-1040
   
www.rochesterwm.com

Number of Local Brokers(1,2)/Support Staff: 19/4
Average Tenure of Brokers(In years): 17
Number of Local Employees(2)/Companywide Employees(2): 23/23
Number of Local Offices(3): 1
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):Y
Tax Shelters: Y
Trust Services: Y
Underwriting: N
Other Products/Services: Risk management, structured settlements
Parent Company/Location: Capitol Securities Management Inc., McLean
Top Local Executive: Jeffrey Briggs (CEO); Brian Venton (president)
Year Established Locally: 2005

12. APFS Rochester Inc.
   
1040 University Ave.
   
Rochester, NY 14607
   
(585) 461-6483
   
www.apfsrochester.com

Number of Local Brokers(1,2)/Support Staff: 18/8
Average Tenure of Brokers(In years): 15
Number of Local Employees(2)/Companywide Employees(2): 31/600
Number of Local Offices(3): 2
Full-Service or Discount: Both
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: Y
Trust Services: N
Underwriting: N
Other Products/Services: Group benefits and health insurance
Parent Company/Location: APFS Rochester Inc., Rochester
Top Local Executive: Robert Bartolotta (senior managing director)
Year Established Locally: 1994

13. RBC Wealth Management (7)
   
900 Bausch & Lomb Place
   
Rochester, NY 14604
   
(585) 423-2150
   
www.rbc.com

Number of Local Brokers(1,2)/Support Staff: 17/10
Average Tenure of Brokers(In years): 22
Number of Local Employees(2)/Companywide Employees(2): 27/80,000
Number of Local Offices(3): 2
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):
Tax Shelters: Y
Trust Services: Y
Underwriting: Y
Other Products/Services: 1031 like-kind exchanges
Parent Company/Location: Royal Bank of Canada, Toronto
Top Local Executive: Erik Hartmann (branch director)
Year Established Locally: 1903

14. M&T Securities Inc.
   
255 East Ave.
   
Rochester, NY 14604
   
(585) 258-8454
   
www.mandtbank.com

Number of Local Brokers(1,2)/Support Staff: 13/5
Average Tenure of Brokers(In years): 3
Number of Local Employees(2)/Companywide Employees(2): 18/253
Number of Local Offices(3): 31
Full-Service or Discount: Discount
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):Y
Tax Shelters: Y
Trust Services: Y
Underwriting: Y
Other Products/Services: NA
Parent Company/Location: M&T Bank Corp., Rochester; M&T Bank Corp., Rochester
Top Local Executive: Christopher Randall (president)
Year Established Locally: 1995

15. ESL Investment Services LLC (8)
   
100 S. Kings Highway, Suite 1200
   
Rochester, NY 14617
   
(585) 339-4475
   
www.esl.org

Number of Local Brokers(1,2)/Support Staff: 11/7
Average Tenure of Brokers(In years): 10
Number of Local Employees(2)/Companywide Employees(2): 19/19
Number of Local Offices(3): 17
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: N
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: N
Real Estate Syndication(4):N
Tax Shelters: N
Trust Services: N
Underwriting: N
Other Products/Services: Long-term care insurance
Parent Company/Location: ESL Federal Credit Union, Rochester
Top Local Executive: Leo Iacobelli (president and chief operating officer)
Year Established Locally: 1997

16. Edward Jones
   
40 Grove St.
   
Pittsford, NY 14534
   
(585) 586-5970
   
www.edwardjones.com

Number of Local Brokers(1,2)/Support Staff: 9/10
Average Tenure of Brokers(In years): 0
Number of Local Employees(2)/Companywide Employees(2): 19/41,151
Number of Local Offices(3): 9
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: N
Real Estate Syndication(4):
Tax Shelters:
Trust Services: Y
Underwriting: Y
Other Products/Services: NA
Parent Company/Location: Edward D. Jones & Co. L.P., St. Louis
Top Local Executive: NA
Year Established Locally: 1922

17. Regent Financial Group LLC
   
1080 Pittsford-Victor Road
   
Pittsford, NY 14534
   
(585) 586-6800
   
www.regentfinancialgroup.com

Number of Local Brokers(1,2)/Support Staff: 5/2
Average Tenure of Brokers(In years): 0
Number of Local Employees(2)/Companywide Employees(2): 7/7
Number of Local Offices(3): 1
Full-Service or Discount: Both
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: N
Trust Services: Y
Underwriting: N
Other Products/Services: 401(k) plans, retirement planning, estate planning, 1031
real estate exchanges, disability and long-term care insurance, group benefits
Parent Company/Location: Regent Financial Group LLC, Pittsford
Top Local Executive: Alan Edelstein (president)
Year Established Locally: 1990

18. Riley, Nichols & Munn Inc.
   
100 Linden Oaks, Suite 101
   
Rochester, NY 14625
   
(585) 419-6860
   
www.rileynicholsmunn.com

Number of Local Brokers(1,2)/Support Staff: 3/3
Average Tenure of Brokers(In years): 30
Number of Local Employees(2)/Companywide Employees(2): NA/NA
Number of Local Offices(3): 1
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: Y
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: Y
Trust Services: Y
Underwriting: N
Other Products/Services: Insurance
Parent Company/Location: LPL Financial Corp.
Top Local Executive: Don Nichols (principal); David Munn (principal); Stephen Riley (principal)
Year Established Locally: 2004

    PCM Associates Ltd.
   
1100 University Ave., Suite 105
   
Rochester, NY 14607
   
(585) 271-8540
   
www.pcmpullano.com

Number of Local Brokers(1,2)/Support Staff: 3/3
Average Tenure of Brokers(In years): 24
Number of Local Employees(2)/Companywide Employees(2):5/6
Number of Local Offices(3): 2
Full-Service or Discount: Full
Products/Services-
Annuities/Life Insurance: Y
Commodities: N
Financial Planning: Y
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):N
Tax Shelters: N
Trust Services: Y
Underwriting: N
Other Products/Services: Retirement plans
Parent Company/Location: PCM Associates Ltd., Rochester
Top Local Executive: Dominick Pullano (senior vice president)
Year Established Locally: 2002

20. Masiello & Associates Estate & Wealth Preservation Council LLC
   
1777 English Road
   
Rochester, NY 14616
   
(585) 720-0590
   
www.mmasiello.com

Number of Local Brokers(1,2)/Support Staff: 2/1
Average Tenure of Brokers(In years): 20
Number of Local Employees(2)/Companywide Employees(2): 2/NA
Number of Local Offices(3): 1
Full-Service or Discount: Both
Products/Services-
Annuities/Life Insurance: Y
Commodities: Y
Financial Planning: Y
Gov’t Bonds: Y
Local Research: N
Money Funds: Y
Money Mgmt.: Y
Municipal Bonds: Y
Mutual Funds: Y
Options: N
Real Estate Syndication(4):N
Tax Shelters: Y
Trust Services: Y
Underwriting: N
Other Products/Services: Estate planning, retirement income planning, investment management
Parent Company/Location: Multi-Financial Securities Corp., Denver
Top Local Executive: Michael Masiello (president); Kim Masiello
Year Established Locally: 1990

21. Scottrade Inc.
   
25 Gibbs St.
   
St. Louis, MO 14604
   
(585) 454-1180
   
www.scottrade.com

Number of Local Brokers(1,2)/Support Staff: 2/0
Average Tenure of Brokers(In years): 0
Number of Local Employees(2)/Companywide Employees(2): 5/2,700
Number of Local Offices(3): 428
Full-Service or Discount:
Products/Services-
Annuities/Life Insurance: N
Commodities:
Financial Planning: N
Gov’t Bonds: Y
Local Research:
Money Funds:
Money Mgmt.: N
Municipal Bonds:
 
Mutual Funds: Y
Options: Y
Real Estate Syndication(4):
Tax Shelters:
Trust Services:
Underwriting:
Other Products/Services: Online investing, local branch office support, free educational
seminars, ETFs, stocks, bonds, mutual funds, CDs, IRAs, Roth IRAs, educational savings
accounts, three trading platforms, market news and research, real-time quotes, online community, wireles
Parent Company/Location: Scottrade Inc., St. Louis
Top Local Executive: John Tanner (senior branch manager)
Year Established Locally: 1998

*In case of ties, firms are ranked by the number of support staff.
Notes: Information was provided by firms that responded to an e-mail
survey. The survey contacted firms in Monroe, Genesee, Livingston, Ontario,
Orleans and Wayne counties that buy and sell individual securities and/or
shares in mutual funds.
(1)Local area includes Monroe, Genesee, Livingston, Ontario, Orleans and
 
Wayne counties. Number of local brokers includes both employed brokers and
 
non-employed/independent contractor brokers
(2)Includes both employed and non-employed/independent contractor staff.
(3)Local area includes Monroe, Genesee, Livingston, Ontario, Orleans and Wayne counties.
(4)Real estate syndication is the assembly of a group of investors for the purpose of
 
owning real estate or providing mortgage financing
(5)Formerly Wachovia Securities
(6)Formerly Smith Barney
(7)Formerly RBC Dain Rauscher Inc.
(8)Securities offered through LPL Financial Corp. and its affiliaties, member,FINRA/SIPC

NA-Not available

Researched by Julia Dickinson

If you would like your company to be considered for next year’s list, or if
there are any corrections or additions, please write to: Research, Rochester
Business Journal, 45 East Ave., Suite 500, Rochester, N.Y. 14604; fax (585)
546-3398; or e-mail [email protected]

9/25/09 (c) 2009 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail [email protected].

 

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