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New deal holds promise for DSS

A new distribution partner—announced by Document Security Systems Inc. late last week—has placed an order that, if successful, could have a significant impact on 2007 revenues at the local anti-counterfeiting technology firm.
The partnership with Identification Data & Imaging includes a $1 million minimum guarantee for an initial order for secure driver’s licenses to be delivered next month.
The deal is to be part of the company’s premier marketing and distribution partner program. In that arrangement, DSS and selected marketing partners enter into agreements under which DSS is guaranteed a minimum level of revenue in exchange for limited exclusivity and preferred pricing.
DSS expects to announce additional partner agreements over the coming months.
IDI’s order for driver’s licenses will be completed by DSS’ recently acquired Plastic Printing Professionals subsidiary, also known as P3.
“IDI is winning new business as a result of our combining DSS technology with P3’s existing product line. This partnership has the potential to be a major step in our goal of achieving profitability by the end of 2007,” DSS president Peter Ettinger said in a statement.
Jeff Brodsky, president of IDI, said DSS technology and manufacturing capabilities will enable IDI to penetrate new markets.
Located in Port Washington, Long Island, IDI is a distributor of visual and electronic identification items such as room keys, identification badges and promotional cards.
This afternoon, DSS stock (AMEX: DMC) was trading at $10.08, down 11 cents from $10.19 at Friday’s close.

(c) 2006 Rochester Business Journal. Obtain permission to reprint this article.

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