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Wisconsin firm acquires maker of stadium carts

A Wisconsin firm has acquired a controlling interest in Corsair Display Systems Inc., a manufacturer of custom carts and kiosks in Canandaigua.
Corsair will operate as a stand-alone subsidiary of the Vollrath Co. LLC, based in Sheboygan, Wisc., said Thomas Belot, president and CEO of Vollrath, a food service equipment supplier. David Mansfield will continue as Corsair’s president and a shareholder.
“This acquisition is consistent with our desire to expand Vollrath’s offering of equipment and to meet the unique needs of the hospitality industry,” Belot said.
In the next several months, the company plans to add new products to its catalog using Corsair’s capabilities, he added.
Company officials declined to disclose the purchase price.
Corsair has been focused on the stadium and arena venues and has supplied carts to stadiums in Pittsburgh, San Francisco, Houston and Los Angeles, as well as Frontier Field.
Its larger clients include Center Plate Inc. and National Sports Services Inc.
The acquisition will allow Vollrath, through Corsair, to offer a full range of its products to hotels, theme parks, stadiums, chain restaurants and others for merchandising.
“It will give us the ability to go places we were limited to before,” said Allison Leet, Corsair’s chief financial officer.
Vollrath is an international company with a marketing strategy and larger sales staff than Corsair, which has three sales representatives, she said.
Corsair designs and manufactures display cases, merchandise carts and kiosks. Earlier this year, the company introduced a single kiosk, called the Outdoor Living System, for the home and patio that includes a grill, refrigerator, keg system, warming tables and an ice well.
Corsair moved its operations from Rochester in 1995 after starting as a sign company called Graphic Works Signs. In 1994, Mansfield sold the sign business and turned the focus to displays.
Corsair employs some 40 people and operates out of a roughly 60,000-square-foot building on Airport Road in Canandaigua.
Leet said all the employees were rehired by Vollrath and there are no immediate plans to hire more workers or move its operations. She declined to give revenues but said the company continues to grow.
(adeckert@rbj.net / 585-546-8303)

11/19/04 (C) Rochester Business Journal


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