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Alexa Gifford Title: President, Finger Lakes Tour-ism Alliance Age: 40 Home: Penn Yan Education: Associate's degree in business administration, SUNY College at Morrisville, 1984 Family: Husband, Mark; son, Eric, 7; daughter, Sydney, 5 Quote: "When we go to (trade) shows, people are starting to say, 'Oh yeah, I know where that is.' Ten years ago, they'd say, 'The Finger Lakes? Where ...

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