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Firm picks Rochester for U.S. office

Israeli dental firm e-Dent next year will invest up to $500,000 here and plans to hire three staffers at its U.S. operations in Rochester.
The company’s merger with VDC Portal, an Internet-based application service provider for dentistry in Rochester was announced Wednesday by Monroe County Executive Maggie Brooks, state Sen. Joseph Robach and Greater Rochester Enterprise Inc. officials. Financial details of the deal were not disclosed.
The company is an oral health, Web-enabled network for dentistry in Israel. As part of the deal, the firm’s founder, Israel Rosenberg, will locate e-Dent’s U.S. headquarters in Rochester and will name VDC Portal founder Dov Almog CEO of U.S. operations.
“E-Dent has already made a name for itself in the Israeli dental community and will make Rochester a springboard for what will soon become a global Internet network for dentistry around the world,” Almog said.
The firm’s investment will include the hiring of a marketing manager, administrative assistant and part-time medical technician, officials said.
“This is exactly the kind of announcement we hoped to make during this mission trip—one that creates opportunities and grows our local community,” Brooks said.
Robach said e-Dent’s investment will pay off in the form of job creation and economic growth in the Rochester region. Michael Finney, president and CEO of GRE, also applauded e-Dent’s decision.
Brooks and Robach are among 16 government, business and university leaders currently on a week-long mission trip to Israel, sponsored by GRE. The group is meeting with more than 80 Israeli companies, including firms considering operations in the U.S. They return to Rochester on Nov. 13.
E-Dent offers dentists operating systems with a platform for practice management, productivity, continuing education, clinical integration, digital records archive, payroll services and remote diagnosis, among other applications. VDC Portal offers remote clinical applications, as well as an education and certification system for dentists.

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