A national study conducted by Harris Interactive Inc. shows first-time users make up 16 percent of the wireless subscriber base.
An increased focus by carriers on pre-paid plans appears to be among the chief drivers of expansion in the wireless market, the report states. The survey was conducted in collaboration with California-based Telephia Inc.
“Wireless subscriber penetration continues to rise, as carriers target new customer segments with pre-paid plans and offer free or heavily subsidized phones bundled into pricing plans,” said John Oyler, president of Telephia.
Some 30 percent of those who obtained a new wireless handset in the past year were first-time wireless users. The survey also estimated there are 119 million users in the wireless market.
The quarterly Wireless Phone User Executive Summary is based on an online study of some 60,000 wireless subscribers and non-subscribers nationwide.
Brighton-based Harris Interactive (Nasdaq: HPOL) uses Internet-based and traditional research to provide clients with information about the views, experiences, behaviors and attitudes of people worldwide. Telephia is a provider of data and intelligence for the global wireless industry.
(c) 2001 Rochester Business Journal. Obtain permission to
reprint this article.