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Harris Interative to assess efforts of advertising firms

Harris Interactive Inc. plans to provide businesses with an assessment of the advertising agencies.
The Brighton-based research firm plans to release the results in March of its 13th bi-annual advertising agency reputation study.
The survey will measure the attitudes of some 600 senior marketing, advertising and brand executives nationwide. In addition to information on capitalized billings, the study will include details on effective creative strategies and use of client budgets.
“It is by far the best roadmap to competitive positioning for all the leading agencies and those who wish to rival the top seated agencies for new business,” said Humphrey Taylor, chairman of Harris Poll.

12/29/00–Rochester Business Journal

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