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Warner Bros. station gets new identity

Warner Bros.’ Rochester television affiliate WRWB-TV this week got its new look and new location. The station, available to cable subscribers only, moved to channel 16 from channel 26. The station is Warner Bros.’ first locally programmed and operated cable-only affiliate in the country.

Warner Bros. station gets new identity

Warner Bros.’ Rochester television affiliate WRWB-TV this week go its new look and new location.
The station, available to cable subscribers only, moved to channel 16 from channel 26.
WRWB plans to kick off a new radio and television advertising campaign to promote the new identity.
In addition to the regular WB programming, WRWB-TV 16 plans to add local programming, including news, in the future.
The station is Warner Bros.’ first locally programmed and operated cable-only affiliate in the country.
WRWB is a part of Rochester Television Ventures LLC, a joint venture of the WB Television Network and Time Warner Cable.

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