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Home Health Care Agencies

1. Genesee Region Home Care Association Inc.
70 Metro Park
Rochester, N.Y. 14623
www.grhc.com
214-1000

Total Staff: 939
No. of LPNs/RNs/Home Health Care Aides(1): 21/152/444
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): 20.25-28.00
Percentage of Reimbursement by Medicare/Medicaid: 22/22
Services Provided(4):
Private 24-Hour: S
Skilled Nursing: D
Homemaking: B
Personal-Care Aide: B
Home Health Aide: B
Oncology Nurse: D
Nutritional Therapy:
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy: D
Speech Therapy: D
Durable Medical Equipment: B
Medical Social Work: D
Administrator/Owner: Patricia Heffernan/Excellus Inc.
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1960

2. Visiting Nurse Service of Rochester and Monroe County Inc.
2180 Empire Blvd.
Webster, N.Y. 14580
www.vnsnet.com
787-2233

Total Staff: 736
No. of LPNs/RNs/Home Health Care Aides(1): 24/209/258
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): 18.00-110.00
Percentage of Reimbursement by Medicare/Medicaid: 49/42
Services Provided(4):
Private 24-Hour: S
Skilled Nursing: B
Homemaking: S
Personal-Care Aide: B
Home Health Aide: B
Oncology Nurse: B
Nutritional Therapy: D
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy: S
Speech Therapy: D
Durable Medical Equipment:
Medical Social Work: D
Administrator/Owner: Peter Robinson/Strong Health
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1919

3. Sibley Nursing Personnel Service Inc.
215 Alexander St.
Rochester, N.Y. 14607
325-3220

Total Staff: 649
No. of LPNs/RNs/Home Health Care Aides(1): 115/97/274
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 13.00-32.00
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Scott McElhearn/Same
For-Profit or Non-Profit: For-profit
Year Established in Area: 1990

4. HCR
508 White Spruce Blvd.
Rochester, N.Y. 14623
www.hcrcare.com
272-1930

Total Staff: 444
No. of LPNs/RNs/Home Health Care Aides(1): 7/50/287
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): 15.00-30.00
Percentage of Reimbursement by Medicare/Medicaid: 24/47
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: B
Home Health Aide:
Oncology Nurse: D
Nutritional Therapy: D
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy: S
Speech Therapy: D
Durable Medical Equipment: S
Medical Social Work: D
Administrator/Owner: Louise Woerner/Same
For-Profit or Non-Profit: For-profit
Year Established in Area: 1978

5. ViaHealth Home Care II
60 Carlson Road
Rochester, N.Y. 14610
www.viahealth.org
922-1100

Total Staff: 386
No. of LPNs/RNs/Home Health Care Aides(1): 6/18/312
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 14.00-60.00
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse: S
Nutritional Therapy: S
Occupational Therapy: S
Pediatric Therapy: S
Physical Therapy: S
Respiratory Therapy: S
Speech Therapy: S
Durable Medical Equipment: S
Medical Social Work: S
Administrator/Owner: John Olsan/ViaHealth
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1981(5)

6. Community Care of Rochester Inc.
1609 E. Main St.
Rochester, N.Y. 14609
288-7560

Total Staff: 380
No. of LPNs/RNs/Home Health Care Aides(1): 30/28/293
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Cynthia Ryan Huether/University of Rochester
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1987

7. Finger Lakes Visiting Nurse Service Inc.
756 Pre-Emption Road
Geneva, N.Y. 14456
www.flvns.org
(800) 253-4439

Total Staff: 242
No. of LPNs/RNs/Home Health Care Aides(1): NA/NA/NA
Certified/Licensed by New York(2): NA
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour:
Skilled Nursing: D
Homemaking:
Personal-Care Aide:
Home Health Aide: D
Oncology Nurse: D
Nutritional Therapy: S
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy: D
Speech Therapy: D
Durable Medical Equipment:
Medical Social Work: D
Administrator/Owner: Bonnie Hollenbeck/Finger Lakes Visiting Nurse Service
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1990

8. ViaHealth Home Care Inc.
333 Humboldt St.
Rochester, N.Y. 14610
www.viahealth.org
922-1000

Total Staff: 220
No. of LPNs/RNs/Home Health Care Aides(1): 5/100/NA(6)
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: 65/35
Services Provided(4):
Private 24-Hour: S
Skilled Nursing: D
Homemaking: S
Personal-Care Aide: S
Home Health Aide: S
Oncology Nurse: S
Nutritional Therapy: S
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy: S
Speech Therapy: D
Durable Medical Equipment: S
Medical Social Work: D
Administrator/Owner: John Olsan/ViaHealth
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1897(7)

9. Traditions In Caring Inc.
1580 Elmwood Ave.
Rochester, N.Y. 14620
241-9580

Total Staff: 200
No. of LPNs/RNs/Home Health Care Aides(1): 30/12/160
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Linda Underhill/Senior Health Alliance of Greater
Rochester LLC
For-Profit or Non-Profit: For-profit
Year Established in Area: 1995

10. Rural Metro Medical Services
707 E. Main St.
Rochester, N.Y. 14605
546-2393

Total Staff: 145
No. of LPNs/RNs/Home Health Care Aides(1): 2/2/130
Certified/Licensed by New York(2): NA
Private Pay Rate (range) ($)(3): 16.00-25.00
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing:
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Michele Smith/Rural/Metro Corp.
For-Profit or Non-Profit: For-profit
Year Established in Area: 1980

11. Home Care Plus
70 Metro Park
Rochester, N.Y. 14623
www.grhc.com
214-1200

Total Staff: 136
No. of LPNs/RNs/Home Health Care Aides(1): 25/28/76
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 18.00-28.00
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: B
Skilled Nursing: D
Homemaking: B
Personal-Care Aide: B
Home Health Aide: B
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: James Boyce/Genesee Region Home Care Association Inc.
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1994

12. Personal Care Services
1570 East Ave.
Rochester, N.Y. 14610
256-4326

Total Staff: 118
No. of LPNs/RNs/Home Health Care Aides(1): 2/12/100
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 13.50-16.50
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: X(8)
Skilled Nursing: X(8)
Homemaking:
Personal-Care Aide: X(8)
Home Health Aide: X(8)
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Andi Devries/Presbyterian Residence Center Corp.
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1978

13. Western Medical Services
2024 W. Henrietta Road, 6B
Rochester, N.Y. 14623
427-9900

Total Staff: 115 (approximately)
No. of LPNs/RNs/Home Health Care Aides(1): 15/5/95
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 14.00-32.50
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse: D
Nutritional Therapy: D
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Rebecca Devine/Intrepid Cos. Inc.
For-Profit or Non-Profit: For-profit
Year Established in Area: 1995

14. Gentiva Health Services
1655 Elmwood Ave., Suite 235
Rochester, N.Y. 14620
www.gentiva.com
242-0050

Total Staff: 79
No. of LPNs/RNs/Home Health Care Aides(1): 4/9/62
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 15.50-28.00
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse: D
Nutritional Therapy:
Occupational Therapy: D
Pediatric Therapy: D
Physical Therapy: D
Respiratory Therapy:
Speech Therapy: D
Durable Medical Equipment:
Medical Social Work: D
Administrator/Owner: Nancy Woods/Gentiva Health Services
For-Profit or Non-Profit: For-profit
Year Established in Area: 1978

15. Angels In Your Home Licensed Home Care Service Agency
231 East Ave.
Hilton, N.Y. 14468
392-1118

Total Staff: 62
No. of LPNs/RNs/Home Health Care Aides(1): 1/1/55
Certified/Licensed by New York(2): Licensed
Private Pay Rate (range) ($)(3): 15.00-30.00
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing:
Homemaking:
Personal-Care Aide:
Home Health Aide: B
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Rod Phillips/Hilton East Residential Home
For-Profit or Non-Profit: For-profit
Year Established in Area: 1997

16. Medina Memorial Hospital Long Term Health Care Program
200 Ohio St.
Medina, N.Y. 14103
798-5054

Total Staff: 54
No. of LPNs/RNs/Home Health Care Aides(1): 1/8/33
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): 17.75-55.86
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour:
Skilled Nursing: D
Homemaking:
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy: D
Occupational Therapy: D
Pediatric Therapy:
Physical Therapy: D
Respiratory Therapy: D
Speech Therapy: D
Durable Medical Equipment:
Medical Social Work: D
Administrator/Owner: Julie Hopkins/Medina Memorial Health Care System
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1987

17. Finger Lakes Home Care Inc.
750 Pre-Emption Road
Geneva, N.Y. 14456
(800) 766-3924

Total Staff: 48
No. of LPNs/RNs/Home Health Care Aides(1): NA/NA/NA
Certified/Licensed by New York(2): NA
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour: D
Skilled Nursing: D
Homemaking: D
Personal-Care Aide: D
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy:
Occupational Therapy:
Pediatric Therapy:
Physical Therapy:
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment:
Medical Social Work:
Administrator/Owner: Roger Coonradt/Finger Lakes Home Care(9)
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1995

18. Community Home Care(10)
3019 County Complex Drive
Canandaigua, N.Y. 14424
www.ontariocountypublichealth.com
396-4887

Total Staff: 40 (Approximately)
No. of LPNs/RNs/Home Health Care Aides(1): 0/17/NA
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): 30.00-97.00
Percentage of Reimbursement by Medicare/Medicaid: 48/32
Services Provided(4):
Private 24-Hour:
Skilled Nursing: D
Homemaking:
Personal-Care Aide: B
Home Health Aide: B
Oncology Nurse:
Nutritional Therapy: S
Occupational Therapy: S
Pediatric Therapy: D
Physical Therapy: S
Respiratory Therapy:
Speech Therapy: S
Durable Medical Equipment: S
Medical Social Work: S
Administrator/Owner: Jody Gray/Ontario County
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1966

19. Park Ridge at Home
2300 Buffalo Road, Building 600
Rochester, N.Y. 14624
www.unityhealth.org
368-6342

Total Staff: 30
No. of LPNs/RNs/Home Health Care Aides(1): 0/12/11
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: 5/95
Services Provided(4):
Private 24-Hour:
Skilled Nursing: D
Homemaking: S
Personal-Care Aide: B
Home Health Aide: B
Oncology Nurse:
Nutritional Therapy: D
Occupational Therapy: D
Pediatric Therapy:
Physical Therapy: D
Respiratory Therapy: S
Speech Therapy: D
Durable Medical Equipment: S
Medical Social Work: D
Administrator/Owner: Jane Shukitis/Unity Health System
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1991

20. Ontario-Yates Hospice(11)
756 Pre-emption Road
Geneva, N.Y. 14456
www.flvns.org
(800) 489-0773

Total Staff: 22
No. of LPNs/RNs/Home Health Care Aides(1): NA/NA/NA
Certified/Licensed by New York(2): NA
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: NA
Services Provided(4):
Private 24-Hour:
Skilled Nursing: D
Homemaking:
Personal-Care Aide:
Home Health Aide: D
Oncology Nurse:
Nutritional Therapy: S
Occupational Therapy: D
Pediatric Therapy:
Physical Therapy: D
Respiratory Therapy:
Speech Therapy:
Durable Medical Equipment: S
Medical Social Work: D
Administrator/Owner: Deborah Healy/NA
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1994

21. St. John’s Home Link
150 Highland Ave.
Rochester, N.Y. 14620
760-1481

Total Staff: 10
No. of LPNs/RNs/Home Health Care Aides(1): 0/5/1
Certified/Licensed by New York(2): Certified
Private Pay Rate (range) ($)(3): NA
Percentage of Reimbursement by Medicare/Medicaid: 5/90
Services Provided(4):
Private 24-Hour:
Skilled Nursing: D
Homemaking: S
Personal-Care Aide: S
Home Health Aide: B
Oncology Nurse:
Nutritional Therapy: S
Occupational Therapy: S
Pediatric Therapy:
Physical Therapy: S
Respiratory Therapy: S
Speech Therapy: S
Durable Medical Equipment: S
Medical Social Work: D
Administrator/Owner: Charles Runyon/St. John’s Health Care Corp.
For-Profit or Non-Profit: Non-profit
Year Established in Area: 1990

Notes: Information was provided by individual home health care agencies that
replied to a mail and telephone survey by Dec. 4. The survey contacted home
health care agencies in Monroe, Genesee, Livingston, Ontario, Orleans and
Wayne counties; the list includes agencies that are either licensed or
certified by New York State and provided their local staff numbers.

(1)Home health care aides are homemakers, personal-care aides and home health
aides. Each of these categories has increasing levels of responsibility;
however, home health aides are not authorized to administer medications.
(2)Refers to Medicare/Medicaid billing: certified agencies can bill Medicare
and Medicaid directly, while licensed agencies cannot (except in the case of
private-duty nursing).
(3)All figures are hourly rates unless otherwise noted. In most cases, the
lower figure represents a visit from a homemaker; the higher figure
represents a visit from a registered nurse.
(4)Services are provided by the agency on the following basis: D-direct,
S-subcontract, B-both.
(5)As Tender Loving Care.
(6)Home health aides are employed on a contract basis through ViaHealth Home
Care II, and therefore are not included in ViaHealth Home Care’s total staff
number.
(7)As Community Home Health Agency Inc.
(8)Did not specify whether services are offered on a direct or subcontract
basis.
(9)Finger Lakes Home Care is affiliated with Finger Lakes Visiting Nurse
Service, but is nevertheless an independent non-profit corporation.
(10)Formerly Ontario County Home Health Agency.
(11)Ontario-Yates Hospice is affiliated with Finger Lakes Visiting Nurse
Service, but is nevertheless an independent non-profit corporation.

NA-Not available
Researched by Bill Myers

12/08/00 (C) Rochester Business Journal

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