Warner Bros. to launch local affiliate

With a new television network affiliate in Rochester, Warner Bros. hopes to create waves in the industry.
WRWB-TV is Warner Bros.’ first locally programmed and operated cable-only affiliate in the country. But wooing the area’s loyal audience might require some of the media giant’s muscle. WRWB-TV is slated to launch this month.
For more information, see today’s print edition of the Rochester Business Journal.