The Loop

Change–or get changed–at Kodak
Over the past three years Kodak CEO George Fisher has chopped debt, pumped up profit margins and ignited a surge in the company’s stock price. Yet, according to an article in the latest issue of Fortune magazine, the hard part may still lie ahead.
“The improvements,” Fortune notes, “have brought Kodak to a crossroads. Fisher is convinced that his most urgent task today is to wring the last
resistance to change from employees.” Goldman Sachs analyst Jack Kelly
agreed: “Kodak is at the point where people will either change–or get
For his part, Fisher acknowledged that some people are exiting
Kodak–by their choice or not–because “they consider the sacrifice to
maintain Kodak’s rate of change not worth it.”


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