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Greater Rochester Chapter of the American Red Cross

Non-Profit Report:
Greater Rochester Chapter of the American Red Cross

A WEEKLY PROFILE OF A LOCAL NON-PROFIT ORGANIZATION

The Greater Rochester Chapter of the American Red Cross helps people prevent, prepare for and respond to many types of emergencies. It provides disaster assistance, teaches life-saving health and safety training, works with the elderly, and offers specialized food and nutritional services.
The local chapter changed its name earlier this year from the Rochester-Monroe County Chapter and changed its mailing address to “help the Red Cross Chapter services become more visible to our customers,” said Executive Director Kyle Rodeman. Its new mailing address is 75 College Ave., Rochester 14607; its telephone number is 241-4400. The Rochester location of the New York Penn Region remains at 50 Prince St.
The Greater Rochester Red Cross provides the following services to more than 129,000 people each year:
Emergency Social Services–This category encompasses the Disaster Action Team, which last year helped more than 1,200 Rochesterians by responding to hundreds of local emergencies, including the Amtrak train derailment in Batavia. The Greater Rochester Chapter also helped others from around the country recover from natural disasters, and assisted in Oklahoma after the Oklahoma City bombing.
Other programs include the Family Arson Prevention Program; Military Emergency Communication Services, keeping military families in contact; and the American Red Cross Holocaust and War Victims Tracing and Information Center.
Health and Safety Services–These services work at preventing emergencies before they happen. Programs include: CPR training, first aid instruction, water safety courses, small-craft training and an emergency response course.
WorkSafe programs are designed to teach CPR, first aid and Protect-Your-Back training at the work site. Employees are taught how to respond so that workers can help other workers, thereby avoiding costly injury-related work-site accidents and saving lives.
The Greater Rochester Red Cross also helps thousands of youth become more responsible baby sitters and become certified in Red Cross Basic Aid Training.
Community Outreach–There are several programs offered under this category. Among them are: the Family Support Volunteer Project, Elder Line, the Job Readiness Program and Red Cross Community Food Services. New services include the Multiple Sclerosis Achievement Program and home-delivered meals for people with HIV/AIDS.
Volunteer Services–The Greater Rochester Red Cross saw a 16 percent increase in voluntarism over 1993-94, totaling 1,500. Many volunteer as mentors for the Red Cross Hispanic Youth Leadership Development Program, while others work in the food services department to prepare meals for homebound people, and still others participate in the Fire & Ice Benefit Auction to benefit local disaster relief. In turn, the Red Cross responds to volunteers’ needs through such efforts as an advisory committee to the Office of Volunteer Personnel.

Financial Record Year ended June 30, 1996(1)
Revenue %

Joint United Way/Red Cross campaign $2,308,200 47.73
Food & nutrition services-contract revenue 987,500 20.42
Health & safety course fees 569,200 11.77
Investment income 416,500 8.61
Membership/fund raising 325,000 6.72
Grants 216,450 4.48
Other 13,000 0.27
Total revenue $4,835,850 100

Expenses
Food & nutrition services $960,800 19.87
Health & safety services 718,500 14.86
Management, finance, human resources 457,700 9.46
Support for national/state programs & services 437,000 9.04
Disaster services 322,550 6.67
Building operations (facility costs) 322,400 6.67
Fund raising (joint campaign costs) 241,300 4.99
Other 1,375,600 28.44
Total expenses $4,835,850 100
(1) Operating budget

Directors

Emil Duda, chairperson; chief financial officer, Blue Cross and Blue Shield
of the Rochester Area
Robert Hurlbut, chairperson-elect, administration; president,
Rohm Services Corp.
Alan Resnick, vice chairperson, administration; corporate vice president and
treasurer, Bausch & Lomb Inc.
Margaret Sanchez, vice chairperson, programs and services;
Sanchez Associates
Brian Hickey, treasurer; president, Rochester Division, M&T Bank
Michael Goonan, assistant treasurer; senior director for finance,
Strong Memorial Hospital
John Garrett Esq., secretary; Nixon, Hargrave, Devans & Doyle LLP
Harris Rusitzky, chairperson, nominating committee; president,
the Greening Group

Due to space limitations, only officers have been listed. There are 46 other board members, plus a 12-member advisory council.

Researched and written by Julie K. Welch

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