The Loop

Kleenex, anyone?
It’s either a case of trademark trampling or great product placement.
In “Multiplicity,” a recently released Michael Keaton comedy, the film’s central gag involves increasingly inept attempts at cloning.

The Loop

Kleenex, anyone?
It’s either a case of trademark trampling or great product placement.
In “Multiplicity,” a recently released Michael Keaton comedy, the film’s central gag involves increasingly inept attempts at cloning. Keaton’s character describes the concept this way: “You Xerox people.”
Oops. Looks like Joe Screenwriter forgot to check his trademark rules.
“As a trademark, the term Xerox should always be used as an adjective, followed by a noun. And it is never used as a verb,” admonishes an ad Xerox is running in national journalism trade publications.
“You clone people on a Xerox DocuColor 40” isn’t too catchy, though. In this case, perhaps Xerox cast aside its “You-can’t-Xerox-a-Xerox-on-a-Xerox” mantra for a Hollywood blockbuster plug. Yet it’s hard to imagine Xerox ponying up much for such a passing comment–in a comedy of errors, no less. The clones aren’t even digital.

A Kodak moment
Our pals at Kodak are involved in some Olympic wheeling and dealing in the back rooms of Atlanta, if you believe Boston Globe reporter David Halbfinger.
Halbfinger quotes an anonymous Kodak source who says the film giant was asked by NBC to pull some strings with the Hotel Nikko Atlanta to get NBC a VIP suite there. In exchange, NBC offered to broadcast from Kodak’s topiary garden on the hotel’s lawn.
Though Halbfinger reports that an NBC spokeswoman denied these claims, you never know. Bob Costas astride an Advantix-sculpted shrub? That might be worth the swap.

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