The Loop

Phone fame
Who’s the latest Hall-of-Famer from Rochester? If you guessed Al Hasselwander, you’re more likely sitting in Frontier headquarters than Frontier Field.
Hasselwander, former Rochester Tel CEO, was inducted into the New York State Telephone Association’s Hall of Fame last month. The telecom heavy-hitter was honored for his “lifelong service to telephony.” (And no, that has nothing to do with fake phones.)

Just ducky
Speaking of Frontier, its long-distance unit took the spotlight in this week’s New York Times Sunday edition.
A story in the July 2 business section describes how an AT&T customer (and avid duck hunter) switched to Frontier Communications International, which gives a certain percentage of his phone bill to a Michigan conservation group.
The article highlights how fast-growing Frontier successfully woos customers with affinity marketing, partnering with non-profit groups, colleges and other organizations to hawk their long-distance service.
But the article later quotes that same customer saying he had second thoughts about his switch to Frontier. “I don’t know if I’m even getting a discount,” the customer whines.
Sometimes you pay the price to reach out and touch some duck.


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