The Loop

In the driver’s seat
Kitty Van Bortel, featured in a recent issue of Automotive News magazine, says she’s unconcerned that her approach to hawking cars at Van Bortel Subaru might put off some men.
“I don’t think so,” she says. “But if I do, I don’t really care.”
And what might that potentially off-putting approach be? Perhaps it’s her no-dicker pricing policy. Or that she won’t sweeten the deal with a free oil change or extra floor mats.
But since this radical stance made Van Bortel the nation’s 10th largest Subaru dealer last year, why should she care?

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