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Fish Market

Pittsford
Fish Market

Nick Vasalos’ goal is to make his business the top retail fish outlet in the Rochester area.
And after two weeks in a new location in the city, the now misnamed Pittsford Fish Market is well on its way to meeting that goal, Manager Mark Roe says.
The 4,000-square-foot store at 510 Monroe Ave. doubles the old Pittsford Plaza location’s space and since the move, he says, retail sales have zoomed 80 percent.
That leap follows seven years of rapid growth in Pittsford.
Roe says Vasalos started the business in 1988 with one employee, one shelf and roughly 20 wholesale restaurant accounts.
It now has a dozen workers, two trucks, its own building and some 70 restaurant accounts.
The plan is to build the business’ retail side and concentrate less on wholesale growth for the next few years, Roe says.
The Pittsford store was successor to the Kithnos Fish Market, a retail operation Vasalos owned and ran on Ridge Road in Greece.
The store was named for Vasalos’ boyhood, Greek island home, where he worked as a fisherman and a merchant seaman before immigrating to the United States in 1969. He moved to Rochester in the early 1970s and worked for North Atlantic Seafood before starting the Kithnos market in 1974.
After selling the Greece store in 1988, Roe says, Vasalos opened the Pittsford market with the idea of catering to the Russian-Jewish immigrant community concentrated in Brighton.
Besides seafood like smoked salmon and sturgeon dear to that clientele, the store carries imported Russian and Ukrainian pastries and other Eastern European specialty foods.
As to future moves, Roe says: “This is it. We’ll be here forever.”

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