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PicturePhone Direct

PicturePhone Direct came on the scene last year to help that happen.
“We see an explosion in desktop videoconferencing products,” Vice President Roland Klietz says. “We wanted to set ourselves up to be the recognized experts.”
Through its color catalogs, the company sells videoconferencing products–from document conferencing software to complete systems for personal computers. PicturePhone Direct mailed its first 55-page catalog in September.
The catalog lists more than 200 products from roughly 45 vendors. Its next catalog, available in March, will include an even greater range of products, Klietz says.
And in an appropriately high-tech twist, customers can access the catalog via the Internet; PicturePhone Direct has received some 6,000 Internet inquiries alone, Klietz says.
PicturePhone buys mailing lists from major videoconferencing trade shows. The firm is revising its market strategy, however, to target businesses that are most likely to use videoconferencing, such as those in corporate training and financial services, Klietz says.
PicturePhone Direct also conducts local seminars on videoconferencing. The last session, held in January, was co-sponsored by Frontier Communications of Rochester Inc. and Intel Corp., maker of Intel ProShare, a videoconferencing system. The firm plans to conduct another seminar this spring.
Revenues have doubled every month since September, and the firm is profitable, Klietz says. He expects to hire additional staff as the business grows.
PicturePhone Direct is owned by Jeremy and Julian Goldstein, who both serve as presidents of the firm. The Goldstein brothers also own Navitar Inc., a maker of specialized optic and camera systems. The two companies share offices at 200 Commerce Dr.; PicturePhone Direct’s three employees are supported by Navitar’s administrative staff.


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