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Pittsford’s Factura Composites

Kiosk-screen company acquires
Pittsford’s Factura Composites

Based in Pittsford, Factura manufactures cabinets for computerized vending and information kiosks. MicroTouch Systems, headquartered in Methuen, Mass., makes kiosk touch screens.
Henceforth, the local firm will be known as Factura, a division of MicroTouch Systems. No operational changes will result from the purchase, said Gregory Swistak, Factura president.
“Management will remain the same and we’ll still be responsible for (profit and loss) right here in Rochester,” he said.
A 6-year-old firm, Factura has survived several ups and downs, including destruction of its first facility in a fire and the loss of a major contract in 1993.
The company’s big break came when it was chosen to produce 10,000 change-of-address machines for a California firm under contract to supply kiosks to the U.S. Postal Service.
The order was the largest single kiosk application in the industry’s history.
Last year, after Factura had rolled out only 200 of the so-called Postal Buddy kiosks, the Postal Service canceled the deal with no explanation.
Swistak said he regretted the loss, but remained upbeat about new business.
The firm since has picked up substantial orders from Unisys Corp., Wal-Mart Stores Inc. and J.C. Penney Co. Inc., Swistak said.
Factura’s employment has remained steady at some 50 workers over the past two years, he said.
A prepared statement from MicroTouch Systems credits Factura with a 30 percent share of the U.S. kiosk market.
The company twice was named to Inc. magazine’s annual list of the country’s fastest-growing private firms, placing 182nd in 1993 and 305th in 1994.
Factura posted 1993 revenues of $2.7 million–giving it five-year growth of 885 percent–to win its slot on the 1994 list.
Citing instructions from Factura’s new parent company, Swistak declined to disclose current revenues.
MicroTouch Systems stock closed Tuesday at $31.25 a share in trading on NASDAQ, down from a 52-week high of $47.50 but more than five times its low of $5.88 during the period.

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