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New voices join roster of columnists

Walter Boston, starting this week, will write a monthly International Business column. Boston, who directs SUNY College at Brockport’s International Institute, will look at global economic trends and how they shape opportunities for Rochester companies. Further, he will share practical tips on conducting business and using self-help programs.
Looking at the explosive changes in Telecommunications will be Martin McCue, corporate vice president of planning and legal services at Frontier Corp. McCue will discuss in our Information Technology Special Reports how technological change is transforming his industry, creating ground-breaking products and fierce corporate rivalries.
Paul Fraser will write from another point on the cutting edge. His column, Organizational Change, concerns the nuts and bolts of fostering breakthroughs and innovation. Fraser is president of the management consulting firm PDF Associates.
L. William Chapin II rejoins the Rochester Business Journal as our Architecture columnist in Special Reports covering real estate. One of our earliest contributors, Chapin took a hiatus from the paper while serving last year as national president of the American Institute of Architects. He is a principal in Chapin and Tomaselli, Architects and chairman of the American Architectural Foundation in Washington, D.C.
The general Real Estate column will come from Thomas Zubert, 1995 president of the Greater Rochester Association of Realtors Inc.
A few ongoing columnists are switching gears this year to write about new topics.
John Mooney, who previously wrote about Real Estate Investing, has changed his topic to Strategic Investing. President of Essex Investment Group Inc., Mooney will review market trends with an eye toward identifying opportunities for investors.
Germaine Knapp, president of the communications skills training company Wordsmart Inc., is moving from a general column on Management to looking specifically at Leadership issues.
Several loyal favorites will carry on with their regular columns.
Justin P. Doyle, a partner with Nixon, Hargrave, Devans & Doyle, will continue to write the monthly Law column.
Michael McEvoy, a partner at Harter, Secrest & Emery, will cover Taxes.
Exploring the topic of Capital is Stuart Marsh, president of Genesee Funding Inc., a federally licensed Small Business Investment Corp. His discussions on business financing will appear in March, May, July, September and November.
Eric Cohen, a CPA and owner of Cohen Computer Consulting, will keep offering practical advice on using Computers in business.
Guidance on Investing will come from Lawrence Schulman, a certified financial planner with Smith Barney Inc. While Mooney examines market trends, Schulman will cover the basics of portfolio planning.
Ronald Pettengill, president of the Rochester & Vicinity Labor Council, AFL-CIO, will continue to probe workplace issues in his Labor column.
In his Advertising/Public Relations column, Jack Kraushaar shares expertise he has gained during his years as an advertising executive. Now president of JFK Communications in East Rochester, Kraushaar was a BBDO senior vice president in New York City and from 1983 to 1991 was chairman of Blair/BBDO in Rochester.
Rene Reixach, executive director of the Finger Lakes Health Systems Agency, continues his bimonthly Health Care column.
Rochester Business Journal columnists hail from a wide range of professions and speak in a variety of voices. Some explore the forces shaping their industries and the markets they serve. Many offer practical advice to help readers manage their business or financial planning.
Column topics are fluid and change according to reader interests and demands. Look for new categories to appear as 1995 unfolds.
And please, if you have a good idea–or if you want the newspaper to explore some area in depth–let me know.
(E. Catherine Salibian is associate editor of the Rochester Business Journal.)


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