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Brand Networks unveils social media analytic services

Rochester Business Journal
March 28, 2013

Brand Networks Inc. has announced the launch of its new social media analytics offering bn.insights, which gathers data from social media platforms and tracks performance and return on investment for social ads, applications and pages.

Brand Network is a social marketing service provider headquartered in Boston with most of its employment in Rochester. The company is best known for developing custom Facebook marketing applications for national clients such as Starbucks Corp., AT&T Inc. and American Express Co.

“In building bn.insights, we wanted to design a product that would deliver immediate value to our customers,” said Mike Garsin, chief technology officer of Brand Networks, in a statement.

Brand Networks recently was awarded a fourth Facebook Preferred Marketing Developers badge. It is one of the first companies to be awarded badges in all four PMD categories—apps, ads, pages and insights.

In mid-January, Brand Networks announced plans to add 75 jobs to its Rochester office, which currently has roughly 50 employees, and invest nearly $2 million to move its offices from South Avenue to High Falls.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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