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Pittsford physician to serve on end-of-life care committee

Rochester Business Journal
January 22, 2013

An Excellus BlueCross BlueShield physician was chosen by the Institute of Medicine to serve alongside national experts to transform the nation’s end-of-life care.

Patricia Bomba M.D. of Pittsford, vice president and medical director of geriatrics for Excellus, will serve on the institute’s Committee on Transforming End-of-Life Care.

Bomba is a nationally recognized palliative care and end-of-life expert who designs and oversees the implementation of community projects throughout New York. At Excellus BlueCross BlueShield, she serves as a geriatric consultant on projects and programs affecting seniors.

“New York State is ahead of the curve when it comes to ensuring patients’ wishes are honored at the end of life,” Bomba said. “I hope to parlay the successes of New York State into a new national standard that empowers patients, their families and physicians to make and share sound decisions.”

Bomba was the driving force behind New York’s 2008 Medical Orders for Life Sustaining Treatment law, which helped to ensure that a person’s end-of-life wishes were followed, whether the person was at home, in a nursing home or in any other non-hospital setting.

The Institute of Medicine is an independent, non-profit organization that works outside of government to provide unbiased and authoritative advice to decision-makers and the public.

Bomba was a 2009 Athena Award finalist.

(c) 2012 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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