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FLHSA names new CEO

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Rochester Business Journal
November 6, 2013

Finger Lakes Health Systems Agency has named public interest health care lawyer Trilby de Jung as its new CEO.

A senior staff attorney with the Empire Justice Center, de Jung is slated to take over Jan. 1 from FLHSA executive director Fran Weisberg, who six months ago announced her intention to retire at the end of this year. 

In her current job, de Jung’s duties include health care policy analysis and advocacy work with state lawmakers and other officials as well as litigation. In taking over FLHSA’s reins, she said, she sees primary job as maintaining and building on gains the agency made under Weisberg.

A politically astute onetime Monroe County Democratic Committee chief and former Lifespan CEO, Weisberg took the reins as FLHSA’s executive director in 2006. She devoted her energies equally to reviving FLHSA and promoting the local health planning concept to state Department of Health officials.

After Jan 1. Weisberg said, she plans to return to Lifespan as a part-time consultant and to continue to work with FLHSA as needed. 

Beginning in 2006, FLHSA locally formed several commissions of community, business and health care organizations’ representatives to address area health care concerns.

The first, the 2020 Commission, recommended after months of study in 2008 that area health systems significantly scale back ambitious expansion plans they had filed with the state, stalling most of the costly projects in time to buffer the consequence of the late 2008 financial meltdown.

The agency since has played a role in facilitating connections between financially struggling outlying hospitals and larger and better situated Rochester health systems and worked to form community, business and public-sector coalitions to address health issues such lead abatement, diabetes and high blood pressure.

A coup for FLHSA came last year in an award of a $26 million, three year grant to promote preventive health services. The grant—the largest of its type handed out by the Centers for Medicare and Medicaid Services—is one of several awarded nationally by CMS.  

In an interview last summer, state Commissioner of Health Nariv Shah M.D. cited Rochester’s collaborative model as a template for similar efforts Gov. Andrew Cuomo hopes to encourage around the state. 
 With state officials are now taking steps to reinstate local planning organizations using FLHSA as a model, she considers her mission with the agency as accomplished and its leadership as passing to capable hands, Weisberg said.

Also schooled in Albany mores, de Jung said that she expects to also work closely with state Department of Health officials and to continue promoting collaboration among health care organizations, business interests and community groups.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail


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