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NFL marketing head to speak at RIT

As National Football League players continue to kneel before or during the national anthem, and as even more former players are diagnosed postmortem with neurodegenerative brain injuries, Dawn Hudson’s job is to build the NFL brand.

Dawn Hudson

Dawn Hudson

Hudson, executive vice president and chief marketing officer for the NFL, will be at Rochester Institute of Technology on Oct. 13 to share career strategies at the Saunders College of Business Gasser Lecture Series.

Her talk at RIT’s Student Alumni Union’s Ingle Auditorium is set for 2:30 p.m. and is open to the public. Tickets, which are free, are required. Go to saunders.rit.edu/DAWN to obtain tickets.

Hudson is responsible for growing the fan base while also overseeing the Super Bowl and Pro Bowl. During her three-year tenure with the NFL, there have been several public relations nightmares, including highly publicized domestic violence cases and the debacle involving the New England Patriots known as “Deflategate.”

Before joining the NFL, Hudson’s career stops included a stint as vice chairman of the Parthenon Group and president and CEO of Pepsi-Cola North America. She was twice named to Fortune magazine’s “50 Most Powerful Women in Business.”

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