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Local families to receive food and essentials from Feed the Children and Price Rite

Eight hundred local families this week will receive food and essentials as a result of a partnership between Feed the Children and Price Rite Supermarkets.

Price Rite has partnered with Feed the Children and Tyson, with support from Catholic Family Center, to provide goods to 800 Rochester-area families. Each family, pre-identified based on need by Catholic Family Center, will receive a 25-pound box of food, a 15-pound box of basic essentials such as toiletries and a 5-pound box of assorted Avon products.

Families also will receive children’s books provided by Disney Publishing Worldwide. Price Rite will provide an additional food donation that will include a variety of produce and shelf-stable items.

SwiftLift has donated a Toyota-Lift forklift to help unload more than 40,000 pounds of food and essentials from two Feed the Children trucks at the Henrietta Price-Rite facility Tuesday.

Price Rite officials said fighting hunger in the local community is at the heart of its charitable giving. The supermarket chain contributes roughly $500,000 annual to local food banks and food pantries.

Now in its third year of partnership with Feed the Children, Price Rite is hosting 10 events with the organization during 2017, including the event in Henrietta Tuesday. Feed the Children in 2016 distributed 105 million pounds of food and essentials globally.

Follow Velvet Spicer on Twitter: @Velvet_Spicer

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

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