For the second consecutive year, printing provider Cohber Press Inc. has been awarded the National American Advertising Award from the American Federation Association.
The company won the award in the Advertising Industry Self-Promotion Print Advertising category. The competition has over 40,000 entries each year.
“For the second year in a row, Cohber has brought home a coveted National American Advertising Award,” said Eric Webber, president and CEO of Cohber, in a statement. “Our knowledge and expertise in producing high-impact graphic communication and marketing materials is echoed by receiving this distinction. Being named one of the best in the industry is a true honor.”
Cohber’s winning entry, FUEL 17: FAIL, was part of their annual customer gift born and produced by Cohber, officials said. It was inspired by the need to give customers an appreciation gift that would be motivating year-round.
The team engaged 12 creative professionals from the Rochester area by providing them with a word that they had to interpret in their own creative way with little rules or boundaries, officials said.
For FUEL 17: FAIL, the creatives were hand-selected and asked to create an Instagram-worthy film about what failure meant to them. These films were downloaded onto a Pink Pearl eraser thumb drive, the symbol chosen to represent the FAIL theme. A large 20” x 15” pad served as the calendar and housed the thumb drive.
The designs displayed Cohber’s specialized print techniques such as soft-touch coating, florescent touch plates, spot gloss and dull varnishes, digital ink, printing on varied substrates, high-gloss UV coating, hand-finishing techniques, and 3-dimensional print, according to the company.
“The print piece makes an impact, highlighting color, detail and magnitude,” Webber said in a statement. “It reflects the kind of work we are capable of and that our vast variety of clients keep coming back for.”
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