The annual PRism Awards were held on Thursday at the Arbor Loft, presented by the Rochester Chapter of the Public Relations Society of America. Over 250 people were in attendance.
This year there were 47 first place awards and 40 second place awards across corporate and nonprofit categories.
“The PRSA Rochester PRism Awards is a celebration of our area’s top public relations work and attracts the best and brightest communications minds for one evening,” said Gregg Dinino, director of public relations at Roberts Communications Inc. and president of the Public Relations Society of America, Rochester Chapter in a statement. “The increased level of engagement is exciting and we continue to focus on providing enriched programming for our members throughout the rest of the year.”
The top prizes of the night—best in show in the corporate and nonprofit categories—were awarded to Martino Flynn LLC and the University of Rochester.
Martino Flynn was awarded the corporate Best in Show honor for its blogger campaign for the Mentholatum Co.—Giving Moms a Hand This Cough and Cold Season.
The UR was awarded the nonprofit Best in Show award for its work in managing the communications around a 2016 campus norovirus outbreak.
Companies with the most first place Prism awards were:
- Martino Flynn, 10 PRisms;
- Dixon Schwabl Inc., eight PRisms;
- Rochester Institute of Technology, five PRisms; and
- University of Rochester Medical Center, four PRisms,
There were also two individual awards given.
One was given posthumously to Erin Humphrey, senior vice president of Text 100. Humphrey was awarded with the Sharleen M. Bruse Award. It recognizes a PRSA member with more than 15 years of experience who has attained a high level of professional achievement, is active in community service and has helped advance the career development of other members, officials said.
The second individual award was also given to a Text100 executive. Jim Mignano, senior account executive of Text 100, received the Rising Star award. It honors a public relations professional with no more than seven years of experience in the field who demonstrates exceptional competence, skill and leadership potential, officials said.
The full list of winners can be found here.
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