This Week
  • Architect David Hanlon has worked with some of the area's leading developers.

  • For startup companies, legal and accounting missteps can prove costly.

  • Wilmorite hopes soon to win approval for $425M casino in Seneca County.

  • ID Signsystems Inc. has grown from a local company into an international business.

  • Robert Linton guides Jazz 90.1 through a new era in media.

  • The RBJ 75 supplement presents a list of the 75 largest private-sector employers.

Brand Networks unveils social media analytic services

Rochester Business Journal
March 28, 2013

Brand Networks Inc. has announced the launch of its new social media analytics offering bn.insights, which gathers data from social media platforms and tracks performance and return on investment for social ads, applications and pages.

Brand Network is a social marketing service provider headquartered in Boston with most of its employment in Rochester. The company is best known for developing custom Facebook marketing applications for national clients such as Starbucks Corp., AT&T Inc. and American Express Co.

“In building bn.insights, we wanted to design a product that would deliver immediate value to our customers,” said Mike Garsin, chief technology officer of Brand Networks, in a statement.

Brand Networks recently was awarded a fourth Facebook Preferred Marketing Developers badge. It is one of the first companies to be awarded badges in all four PMD categories—apps, ads, pages and insights.

In mid-January, Brand Networks announced plans to add 75 jobs to its Rochester office, which currently has roughly 50 employees, and invest nearly $2 million to move its offices from South Avenue to High Falls.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email service@rbj.net.
 


What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment

 
Username:
Password:

Not registered? Sign up now!
 

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google