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URMC names CEO for Medical Faculty Group

Rochester Business Journal
March 25, 2013

A new CEO has been selected for the 1,000-doctor University of Rochester Medical Faculty Group.

Michael Rotondo M.D., surgery chairman of University Health Systems of Eastern Carolina, is slated to start at the University of Rochester Medical Center position July 1.

Rotondo is a Rochester native, whose father worked as an Eastman Kodak Co. chemist and mother as a Rochester General Hospital nurse. He is to take over from Raymond Mayewski M.D.,  UR senior associate dean for clinical affairs. Mayewski formerly served as CEO of the group and is its interim chief.

Mayewski has overseen an effort to plan a restructuring of the Medical Faculty Group to adapt the sprawling URMC organization to the country’s ongoing health care reform initiatives.

Rotondo takes over as the group is being recast to play a role as the biggest component of a forming physician organization that would include some 500 area private-practice doctors.   

Incorporated last month as Accountable Health Partners IPA LLC, the new physician organization is headed by URMC physician Robert McCann M.D. Accountable Health Partners IPA is meant to bring UR’s Strong Health System in step with evolving major changes in Medicare’s payment protocols. The Medicare changes are intended to move providers away from the current fee-for-service model.
 
UR officials, including Mayewski, conducted a national search for a permanent CEO.

“We were impressed that (Rotondo) is well-versed in the relationships among physicians, tertiary hospitals and payers,” Mayewski said.  “He understands how departments work and how to move us forward into a world of service lines, bundled care agreements and other new payment arrangements.” 

“(Rotondo) is centered on the mission and has the people-skills to help us turn the (UMFG) restructuring plan into reality,” said Mark Taubman M.D., dean of the School of Medicine and Dentistry at UR.

Rotondo was named vice chairman of Eastern Carolina University’s Brody School of Medicine’s Department of Surgery and chief of Trauma and Surgical Critical Care in 1999. He was appointed as the surgery department’s chairman in 2005 and in 2007 was tapped to head the Brody School’s multispecialty physician practice group. In the latter post, he oversaw a turn-around of the once financially struggling Eastern Carolina University practice group. 

Rotondo said he looks forward to meeting the challenges posed by the URMC post.

“As a trauma surgeon,” he said,” I’ve always gravitated to complex situations under difficult conditions.” 

UR also plans to name Rotondo as associate vice president for administration at Strong Memorial Hospital. He plans also to continue a surgical practice in the medical center surgery department’s trauma division.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or e-mail service@rbj.net.
 


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