This Week
  • FBI agents have launched a criminal probe involving Bristol Instruments Inc.

  • Dryden Theatre's Malin Kanis hopes to get more young adults in the theater's seats.

  • Doctors and researchers are tapping powerful computers to improve outcomes.

  • Best Lawyers in Rochester guide can help you obtain legal representation.

  • The Business Person of the Year finalists for 2015 are profiled.

  • Ex-Kodak manager Janice Gouldthorpe leads the Genesee Center for the Arts & Education.

AMA event to focus on event marketing

Rochester Business Journal
March 6, 2013

AMA/Rochester will host “Event Marketing: A Spectator Sport” on March 12. The event will showcase the work that goes into producing one of golf’s biggest events.

The event’s panel will include members of the 95th PGA Championship, Nadine Krimow, supervisor for the public relations of Dixon Schwabl Inc., and John Kucko, sports director for WROC-TV 8.

The 95th PGA Championship will take place at Oak Hill Country Club in August. Dixon Schwabl is the agency of record for the event.

At “Event Marketing: A Spectator Sport,” the panel will discuss what goes into creating a successful event that generates revenue, increases brand awareness and raises an organization’s profile in the community, organizers said.

The breakfast event begins at 7:30 a.m. at the Monroe Golf Club in Pittsford. Admission is $30 for American Marketing Association members and $45 for nonmembers. The registration deadline is Saturday. For more information, visit

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

What You're Saying 

There are no comments yet. Be the first to add yours!

Post Your Own Comment


Not registered? Sign up now!

To Do   Text Size
Post CommentPost A Comment eMail Size1
View CommentsView All Comments PrintPrint Size2
ReprintsReprints Size3
  • E-mailed
  • Commented
  • Viewed
RBJ   Google