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Grant to help the Strong establish America at Play exhibit

Rochester Business Journal
September 13, 2013

The Strong has received $149,903 grant to aid in the transition of its second floor into an interactive exhibit called America at Play.

The grant came from the Institute of Museum and Library Services through the Museums for America Program, making the Strong one of 186 museums across the nation to be awarded the grant.

America at Play will feature four complementary, thematic zones that represent a historical overview of three centuries of play in America, museum officials said. The grant will be used toward the fabrication and installation of a 4,000-square-foot figurative play zone that focuses on the history and evolution of play through pretend figures that represent living creatures

“The America at Play project represents years of planning, research, and evaluation by the Strong concerning ways to best utilize its unparalleled collections of play-related artifacts to provide deeper learning experiences for those encountering them, including museum guests, students, educators, researchers and scholars," said Rollie Adams, president and CEO.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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