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Morgan plans $20 million luxury complex on river downtown

Click to enlarge
Plans call for plan a $20 million building covering much of the property from Dinosaur Bar-B-Que, at left above, to the eastbound I-490 ramp. (Rendering courtesy of Morgan Management / Hanlon Architects)
Rochester Business Journal
March 22, 2013

Morgan Management LLC plans to buy a parcel of land along South Avenue behind Dinosaur Bar-B-Que and build a 100-unit luxury apartment complex overlooking the Genesee River.

A project site plan envisions a $20 million building covering much of the property from the popular eatery to a ramp to eastbound I-490 and extending to South Avenue over the eastern entrance of the former Rochester subway tunnel.

The proposed three-story, W-shaped structure would include an underground parking garage on its eastern side by the entrance to the historic subway tunnel.

The Genesee Riverway Trail would run between the complex and the river, through a promenade in front of the building.

Morgan Management expects to have formal applications ready for city approval in two weeks. The company has the property under contract, subject to city approvals.

For the full story, see today's print edition of the Rochester Business Journal.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

What You're Saying 

Will P. Condo at 8:35:47 PM on 3/22/2013
A spectacular site for a new landmark residential development, BUT, this is yet another example of the City of Rochester ignoring best practices in urban planning and design by ignoring creation of Rochester's Historic Erie Canal District. Land use guidelines that help ensur...  Read More >

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